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Loyalty

Inside the Salon: Stop discount disasters

Posted on 31st May 2016 by Rhiannon Barnes

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How loyalty programs are saving the Beauty and Hair industry from the disasters of discount programs.

Salon Owners are turning to discount programs as an easy solution, without realising that these programs promote disloyal customers. Focusing on quality customers, not quantity is always a great start when planning for growth and success.”

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Improve client retention in 5 simple steps

Posted on 17th June 2015 by Fleur Murphy

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Coaxing back clients time and again is one of the key factors that drives the success of your business. 

Often, it doesn’t matter how good your offering is: the right vibe in-salon is essential. You’ll need to create a welcoming atmosphere while providing a sense of exclusivity that your clients can’t resist.

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Knowing Your Numbers

Posted on 25th September 2014 by Antony Whitaker

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I remember the day when I first got computerised at the front desk – the amazing feeling of control and order all those reports gave me. The problem was that like so many salon owners I didn’t know what do with all the information except look at it.

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Keeping the flame alive with clients

Posted on 5th February 2014 by Kathryn Murran

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These days, if you aren't actively romancing your customers, you can be sure that somebody else is! When you've got a business to run, how can you help to keep the spark alive with your clients, without running yourself into the ground?

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Loyalty: Why you need clients that love you

Posted on 4th October 2013 by Madeline Maguire

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Like any successful relationship, the one you have with your clients needs attention and love if you want it to prosper. In timing with the upcoming release of our new S.M.A.R.T. Points Loyalty feature, find out what loyalty means to your business.

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