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The top five emails you should be sending today

Posted on 7th August 2015 by Madeline Maguire

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One-off promotions can be a great way to get quick wins, but it’s the ongoing campaigns you send year-round that have the biggest impact on your business and client relationships. So, what are the five most important email campaigns you should be sending right now?

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Should you be exposing yourself more?

Posted on 5th November 2014 by Paul Rose

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When it comes to your business – of course you should! The best way to attract new clients is to expose yourself as much as you can – and the mylocalsalon booking directory is the ideal way to do it. Designed to work hand-in-hand with Shortcuts' online booking technology, mylocalsalon gives you the power to let new clients find you and book appointments in real-time.

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Four reasons why stock management is worth the effort

Posted on 8th October 2014 by Fleur Murphy

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Let’s face it, keeping track of how much product you have in stock isn’t the most fun part of running your business. The thought of sitting down and counting each and every product on the shelf is enough to make even the most diligent business owner cringe.

If you do take the time to effectively manage your stock, you will feel the positive flow-on effects across your entire business. It will help make everything run more smoothly, and help you ensure your profits and cash-flow aren’t tied up in the stock on your shelf.

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Knowing Your Numbers

Posted on 25th September 2014 by Antony Whitaker

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I remember the day when I first got computerised at the front desk – the amazing feeling of control and order all those reports gave me. The problem was that like so many salon owners I didn’t know what do with all the information except look at it.

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The forgotten gems in your database

Posted on 2nd July 2014 by Fleur Murphy

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Does it feel like filling out your client cards is a waste of time and energy? Think again!

Your database is a digital treasure trove of information about your clients – even the most basic personal details can reveal valuable insights about what makes them tick, and what could encourage them to spend more.

Read on to discover the top four essential details you should collect, so that you can use your data to grow your business.

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