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Retail

Boosting Retail Sales at the Front Desk

Posted on 27th June 2016 by Madeline Maguire

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Cultivating a sales-focused front desk team is a great place to start boosting retail sales. But what are the most effective ways to turn your front desk into a powerful retail salesforce? 

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Knowing Your Numbers

Posted on 25th September 2014 by Antony Whitaker

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I remember the day when I first got computerised at the front desk – the amazing feeling of control and order all those reports gave me. The problem was that like so many salon owners I didn’t know what do with all the information except look at it.

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Why selling is caring

Posted on 29th July 2014 by Lisa Conway

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Selling has a bad reputation these days, but if a product will help a client achieve the look they’re after, is recommending it selling to them… or simply caring for them and their hair? 

I often hear the argument that staff should be there to help people feel good, not to push them to buy product, but in reality the two are so closely related that you can’t do one without the other.

Nobody wants to be sold to, but we do all love to be looked after and pampered, and your clients come to you expecting this.

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The numbers game: improve business with reporting

Posted on 5th June 2014 by Lisa Conway

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Why do you keep score when you play a game? From football to Monopoly, scoring helps you see how you’re doing!

It’s the same in your salon. Scoring shows your strengths and weaknesses so you can find ways to work better.

Tracking key numbers and sharing them with your team lets you set realistic targets and pinpoint where your weaknesses are.

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Motivating your Staff to Sell Retail

Posted on 4th December 2013 by Eric Perera

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If you've heard your staff say "stylists are not salespeople!", Shortcuts sales expert Eric Perera has some great tips on how you can turn that around. There's an inner salesperson in all of us, here's how to find yours.

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