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Promotional pitfalls: Avoiding the most common mistakes

Posted on 20th September 2013 by Debbie Miller

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If you've had a bad experience with running promotions in your business, you may have fallen victim to some of the most common mistakes made by business owners in our industry. Read more to find out what they are, and what you can to do ensure your next promotion is a raging success.

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How to Get Your Team Talking About Promotions

Posted on 16th September 2013 by Valorie Reavis

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You’ve seen enough elections to know that one voice is not powerful enough to win anything. However, when you have many voices, the volume goes up and your message is heard. The success of your salon promotions is similar – so how do you make that happen?

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Why people hate calling

Posted on 23rd August 2013 by Eric Perera

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Communicating with clients comes down to speaking their language, and increasingly that doesn't involve a phone call. These days, is calling your clients a way to keep things personal, or is it just plain intrusive?

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Why Instant Feedback Will Save Your Online Brand

Posted on 30th July 2013 by Madeline Maguire

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You’ve heard the horror stories before, and you may have fallen victim to this yourself. An unhappy client leaves the salon angry, and goes home to tell the world about it on every reviews site they find. Suddenly that review seems to pop up everywhere online, sending the wrong message about your brand to prospective clients.

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What makes great marketing?

Posted on 29th April 2013 by Madeline Maguire

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With the rise of social media, is email marketing dead? If you look at the latest research, the answer is absolutely not – but it is changing.

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