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The Beauty of Text Messages

Posted on 3rd March 2014 by Paul Rose

Beauty Of Text

Every single month 350 billion text messages are sent around the world. That’s a huge figure; to put it into context, that’s each and every human on the planet sending about 50 messages per month!

Your clients love text messages just as much as the rest of the population. Texts are a simple and immediate way to communicate with the nearly four out of 10 people checking their phones every half an hour or less. Nowadays a variety of businesses - from doctors and dentists to vets and mechanics - are using text messages to remind clients about their appointments.


Confirmations versus reminders

A text reminder is good, but it is one-way and not as effective as a two-way confirmation. By giving your client the ability to reply, you are gaining more commitment from them that they are going to show for their appointment.

Lost revenue from no-shows has long been an issue for many salon, spa & clinic owners. With just five no-shows per week at an average of just £40 per service, that amounts to £10,400 every year in lost revenue!

Jenna from the Beauty Box is a salon owner who wanted to eliminate as many no-shows as she possibly could.

“Text messages are brilliant as it means that we don't have to ring to confirm appointments, which saves us both time and money. Our clients have come to rely on our text confirmations, and we find our no-shows have been cut down dramatically.”

Some salons have reported seeing an 80% drop in the number of no-shows since implementing two-way text confirmations. Such a simple tool but highly effective! An added bonus is that a confirmed appointment automatically updates in Shortcuts, showing with a different colour for a quick visual reference.


Quick and powerful marketing

Text messaging also works as a highly effective and immediate marketing tool. You can send out special offers and last minute deals to drive clients to your business. Gill from Macadamia Hair Spa uses text marketing to quickly fill the columns for some of her new starters. By offering a modest same day discount, it creates urgency with her clients and drives bookings without harming her profit margin.

So text messages really are a business tool for you to tap into. If you need further proof, 75% of people have admitted taking their phones to the bathroom with them, so you can be assured that you’ll be reaching them pretty much wherever they are!

Paul Rose

about the author

Paul has over 15 years' marketing experience working in different industries, with particular emphasis on using data to create measurable campaigns. Joining the Shortcuts UK team in 2009, Paul executes a variety of marketing strategies throughout the UK & Ireland.

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