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Shortcuts client Abacus Hair win the L'Oréal Colour Trophy

Posted on 12th June 2015 by Paul Rose


Abacus Hair, Bewdley has beaten off the competition and scooped the top prize at the hairdressing industry’s longest running and most fashion led hairdressing awards, the 2015 L’Oréal Colour Trophy Grand Final.

Salon owner Allison Webster-Ford said despite winning the prize in a previous year, it did not take away from the surprise and delight of the High Street salon's name being called.

"It was a tremendously emotional moment as our whole table erupted in squeals of delight. We were still on a bit of a high about winning the western region and happy to have achieved that, so I didn’t really register that they called our name immediately... I am so proud of our team for achieving this award. We have really taken it step-by-step and each time we got further in the competition we hoped we could go all the way. We are absolutely delighted with the result."

Up against 31 other salons in the final round the team from Abacus Hair created a fashion focused model look (image below) that took the judging panel by storm and lead to them winning not only the L'Oréal Colour Trophy Western Region Award, but also the top prize.

The judges - leaders in the industry - included Andrew Barton, Carolyn Newman, Jamie Brooks, Sally Brooks, Jo Hansford MBE, and Richard Ward who were given the task of selecting the winner from the final 32 finalists.

The esteemed judging panel each agreed that Abacus Hair had followed the brief to the letter, the model look was a perfect example of beautifully executed colour and demonstrated a clear understanding of the latest catwalk trends.

Abacus Model

Abacus Hair now embark on an amazing year of promotional, creative and business building activity including a 3 day European trip to shoot their winning look with a professional photographic team, a beauty shoot with a leading women’s glossy magazine, interviews and profiles in the trade press and countless other PR opportunities.

Image credit: top - the winning team salon owner Allison Webster-Ford, model Sophie Hicks and hair colourist Lucy Potter

Image credit: left - model Sophie Hicks

Paul Rose

about the author

Paul has over 15 years' marketing experience working in different industries, with particular emphasis on using data to create measurable campaigns. Joining the Shortcuts UK team in 2009, Paul executes a variety of marketing strategies throughout the UK & Ireland.

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