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Yourells

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Carol Joyce and Anna Forde

What has changed most is the atmosphere.

In the recession people got their hair done but there was a sense of guilt attached. 

That's gone now.

Carol Joyce and Anna Forde credits the business's customer relationship management system, Shortcuts Salon Software, as an able assistant.

It's the most valuable tool we have, she said. It helps us all with the info about the clients we need, from percentage of repeat visits to how many sugars someone likes in their tea.

We send out cards when someone has had a baby, or is starting a new job, added Joyce. 

We'll call clients two weeks after a haircut to make sure they're still happy.

For now the focus is on the new salon. 

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INDUSTRY KPI'S - DEC 2012
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