Felicitas Ordas Matas was one of the first Shortcuts users
in Spain and like many others in the industry, the hairdressing world has
been part of her life since she was very young. Born in Zaragoza, Spain
she took her first job as a hairdresser when she was fifteen years old.
Little did she know then that hairdressing stardom was just around the
corner!
Now based in Barcelona she owns a very successful salon called 'Felicitas'.
Specialists in hair extensions, Felicitas and her team always go one step further
on the latest trends and have gained a reputation for making their own style;
her geometric cuts and great variety of styles have always attracted many an
admirer. This, in conjunction with a constant effort for self-improvement, a
contagious energy and enthusiasm, and a deep passion for her job, has made her
a point of reference among Spanish professional hairdressers.
Felicitas travels around Spain presenting new styles and techniques to other
professionals as one of the artistic heads of the French brand Eugeneperma.
“I love being able to share my passion with other professionals in the
industry. I believe the demonstrations and short training courses to be an
inspiration for myself as I get the chance to know my audience and their reactions.
I like creating my own styles, not adaptations of someone else’s work,” she
said. Felicitas likes to spend her free time travelling and often draws inspiration
from her journeys. "I love a long walk through the streets of London
or Barcelona, that is where real fashion lies, in the street". She also
loves visiting the 'coolest' clubs every once in a while where
people "dare to do everything and give a free ride to their imagination".
At present, Felicitas collaborates each of the main Spanish hairdressing magazines
such as Tocado, Peluquerías, Tecnimoda and Press Estilismo, as well
as working with international photographer Janusz who does all of her photographic
work. Together, they check every single detail before starting any photo shoot.
“It’s all about team work, I need to work together with Janusz
as my work is only a part of the final picture. We meet before every photo
shoot to make sure we reach an agreement on what we both want and we adapt
to each other wishes.” But it doesn’t stop there!! Vanguardist
Fashion brands like Bodyman and Systemfive have set their sights on Felicitas
and she is currently in charge of styling their models both for advertising
purposes and for their collections.
As she likes to describe it, "Felicitas is a business run for young and
enthusiastic teams that like to be in constant regeneration and up to date
with the latest techniques, treatments and systems. In other words, we try
not to miss a detail about anything related to our industry.
Our philosophy is to have the passion to live and enjoy every second to the
fullest and pass that passion and self-trust to our clients".
Felicitas had wanted to computerise her salon for a long time, but had never
found the management tool she was looking for.
As she puts it, "Shortcuts was the missing piece of the puzzle, now
there is no stopping us!!"
