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Shortcuts UK (+44 (0) 161 972 4900)
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EVOLVE #14 ARTICLES
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Global Salon Business Awards The nominations are in, and the judging is underway. Salons and Spas across the world have been entered on behalf of Shortcuts to receive awards for excellence. We are going to give you the list along with what you can expect to experience at the 2006 Global Salon Business Awards in Barcelona, Spain. In this issue of Evolve we sit down with Kristin Firrell, Executive Director of GSBA, to find out a little more about the Global Salon Business Awards... Why do you encourage salons to enter? The professional salon industry on a global basis has struggled with trying to overcome numerous unfair and incorrect stereotypes and misconceptions about the financial viability, respectability and career opportunities that a career in the salon industry offers. Accordingly, we have experienced a perpetual labor shortage, largely because of the misconceptions that exist about the lack of financially rewarding career opportunities. Salon stylists are often depicted as flighty, emotional and even outrageous in the media - negatively framing the industry and blatantly disrespecting the numerous highly successful salon professionals who operate highly successful salon and spa businesses throughout the world. As a $150+ billion dollar global industry, salon professionals DESERVE to be respected as business leaders. We believe this unfair image can be overcome by publicizing and
profiling the most successful salon entrepreneurs in the world, who through
this awards program must demonstrate their financially
lucrative businesses and the
successful model that they have
succeeded in creating. These
models clearly show the viable employment, career building, and exceptional
management, marketing and promotional programs that
they have in place and financial
productivity that results from their management skills. 1) Just being nominated for entry in the Global Salon Business Awards is a great honor... salons that qualify and whom are nominated should be proud they have drawn the attention of their supplier, distributor, trade association or publication as a business leader worthy of consideration. 2) The process of preparing the entry dossier is an educational experience forcing the owner(s) to REALLY look at their business with a new set of eyes. Analyzing the vision, mission, systems, programs and productivity of the salon and staff is a great way to assess where you are and where you are going. 3) Whether you are a finalist or not, attending the Global Salon Business Forum and Awards program is the most amazing salon industry program that should NOT be missed! 3 days of advanced business education, an opportunity to network, share and learn with and from the world’s most successful salon owners is an incredible experience. 4) As a winner of a Global Salon Business Award, you will gain local, national and global recognition. This publicity can dramatically assist in drawing the attention of the financial and business community, while profiling the winning salon within their immediate community as the successful leader they are. 5) Finally, to be recognized on a global scale is an astounding statement of success. This accomplishment is deserved by the most successful salon entrepreneurs in the world. What do the judges look for in submissions? The judging is independently
administrated by the UCLA Anderson School of Management, Price Center for Entrepreneurial
Studies. The judging process is strictly The judging is based upon scoring each entry against pre-established performance standards in 3 areas of judging criteria. These standards are based upon data collected from numerous world-class, entrepreneurial and highly successful salon businesses. A sneak peek at what 2006 brings for gsba... Barcelona, Spain, one of the worlds most celebrated cities, it is where you will find the crowd for the 2006 GSBA. As a center for culture, style, and beauty the location couldn’t be more perfect for a prestigious event such as this. Beginning on Saturday, June 3rd and ending Tuesday, June 6th, 2006, the event includes Business Forum Sessions, Dinner Reception, Networking Sessions, business edu cation seminars on numerous topics, and of course the awards banquet hosted by Leeza Gibbons. As a Chairman’s Circle Sponsor (the most elite circle of sponsors and most involved) of the event, Shortcuts had the pleasure of nominating businesses from around the world. Australia
New
Zealand
Spain
United Kingdom
United States
Are you ready for the Global Salon Business award experience? Even if you aren’t on the list of
nominees, you should seriously
consider attending so you, too, can absorb the provacative and You can purchase tickets for full admission or for selected seminars or functions throughout the show. For more information, or to register, please visit:
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