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EVOLVE #14 ARTICLES
TIGI's Bespoke Rodney Cutler Bella Lei Sport Clips GSBA Ultimate Experience Grand Openings Dark Desires

 
Issue: 14
Cover: TIGI's Bespoke
Published: March 2006
Pages: 36


TIGI's Bespoke Collection


Following the tradition of high energy presentations and awe inspiring venues, TIGI released it’s latest creative collection, Bespoke.

Our collections evolve in a process we call ‘natural
progression.’
Launched at the Positive Energy World Release Hair Show in Las Vegas, NV, Bespoke was the talk of the show, inspiring over 4,000 hairdressers in attendance. The collection debuted with a series of live demonstrations by the TIGI Artistic Team as they bedazzled the audience with gorgeous models showing off various looks from the collection.

“Releasing new collections is always a rewarding experience; it is a collective process that brings the creative minds of our entire team together. The anticipation of a new collection release by staff and hairdressers alike is a big part of the excitement and reward!” Samantha King, National Director of Salon Education

The Bespoke Collection was created to show tailor-made haircuts for the individual. The creative team worked with different textures and lengths of hair to create something for everyone.

The team showed their ability to translate catwalk trends into easily executed, salon viable work, a process that has always established TONI&GUY as an innovative and strong educational company.

“Our collections evolve in a process we call ‘natural progression.’ These natural, creative variations are what progresses a look so that when it is time to shoot a new collection it is merely a process of the Art Team discussing what is exciting to them at the moment based on the progression from the last collection; and of course the street looks that they have seen in major cities everywhere very influential.” Samantha King, National Director of Salon Education.

Styles from the Bespoke Collection:
  1. Disconnected Graduation - a combination of disconnected panels and graduation create a soft but strong urban haircut.
  2. Cropped Internal Layers - get some attitude and a wearable finish.
  3. Layered Strength - The strong, blunt fringe creates the ultimate attitude to this soft layered haircut.
  4. Shattered Layers - Strong internal layering complimented by a shattered perimeter outline creates a Bespoke Modern Classic.
  5. Textured Asymmetry - A quirky take on this soft wearable haircut.
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