Prive

Family Values
Many have passion for their craft and many have enthusiasm for the industry, but it is rare to find such true passion for each and every client.

Unless, of course, you are in 1 of 3 Privé Salons across the country... In these salons, located in New York, Los Angeles, and Orlando, Florida, you will truly find a roster of talented artists’ whose creativity isn’t from the cookie cutter mold, but is catered to each client. This warmth and unpretentiousness stems from a father/son duo whose talents span two generations... so far!

Like Father...
A native of France, Laurent Dufourg started his impressive career at the age of 16 serving an apprenticeship with the world famous Claude Maxime in Paris. Within a short time he owned the two most exclusive salons on Costa del Sol, Spain, the playground for the rich and famous.
In 1979, Laurent spread his wings and partnered with Jose Eber in Los Angeles opening five highly successful salons. With an unerring sense of how to unlock an individual’s most beautiful and confident self, Laurent’s talent is expressed in his innate ability to cut and style hair to perfectly suit the look, personality and lifestyle of his clients. While acknowledged as a trailblazer of new looks and styles, he also seeks the best interpretation of the latest trends for his clients.

His own particular techniques – working fast with incredible hands resulting in cuts that are soft, sexy and infinitely flattering – have garnered Laurent an impressive list of celebrity clients including Gwyneth Paltrow, Elisabeth Shue, Uma Thurman, Denise Richards, Tea Leoni, Ashley Judd, Salma Hayek, Teri Hatcher, Shannen Doherty, Jewel, Debra Messing, Paulina Rubio, Diane Lane and Sophia Loren, among others.

Like Son….
Chelby, being in the beauty industry his whole life, found himself working in a hair salon at a very young age and he quickly developed the trade skills that have led to his own success and achievements. While Chelby has his own sense of style and skills, the shared qualities between Laurent and Chelby are in their approach to business: clients first. Each individual client leaves transformed and with a new air of confidence.

Chelby and his partner in crime and wife, Simone Dufourg, have recently created Next Level Salons: a full service salon consulting firm that helps salons create more profits, cut costs, and expand their visibility thru marketing and management plans. Next Level Salons represents some of the nation’s most exclusive hair salons and is of course responsible for licensing and branding management of Privé Salon. Having also worked with several high profile marketing and promotion companies, Chelby has a strong background in marketing and a well-rounded skill set being successful both behind the chair and in the office.

Father AND Son
1995 was the transforming year for both Laurent and Chelby when Laurent sold his share of Jose Eber to open Privé (French for private) with the help of his son. First there was West Hollywood then there was Soho Grand Hotel in New York and most recently Orlando, FL.

Working side by side the two meticulously planned the staffing, marketing & management of each salon. This business plan included adding Shortcuts in the Orlando location. A client since March 2006, Orlando has been a happier place since.

The stylists that make up the Privé Salon family have been hand picked, to ensure that each technician had refined artistic ability, personality and a certain savoir faire. These rigorous standards guarantee salon personnel are the best trained and most talented in the business.

In June 2001, Laurent and Chelby debuted the new Privé Formule Aux Herbes haircare collection, which includes 21 new products for styling, finishing, cleansing, conditioning and treating hair. Each product contains fragrances and individualized herbal blends specifically developed by Laurent himself. Chelby took the business reigns with his strong business background. This sophisticated collection is available at fine salons nationwide, and has already received extensive coverage in leading fashion and lifestyle magazines.

Extended Family
Privé has not only taken the hair and beauty world by storm, they are among the most active in communities. In one year, they have contributed significantly to the research for various cancer foundations. In April they created a product that helps to raise funds for the Expedition Inspiration for Breast Cancer Research, in May they teamed up with Elizabeth Arden Red Door Salon for the Chemotherapy Foundation’s 26th Annual Spring Luncheon, and in October they hosted a Breast Cancer Awareness Month Fundraiser. A significant effort for a significant company.

Join the Family
If you haven’t experienced Privé, I think the majority has ruled that you are truly missing out. For style that goes miles and personal attention and warmth that lasts a lifetime, do yourself a favor and indulge yourself.

For more information about the Prive product line, visit the Prive website at www.priveproducts.com. For more information about the salon locations and/or services and treatments, visit www.privemillenia.com.