Building my business / Growing my tribe

How to become a marketing maven

Caitlin Adamson Jun / 05 / 2017
We have a little secret for you: marketing is about more than just playing around on Facebook.

Don’t get us wrong, marketing is fun and it can also be simple once you’re in the know. If words like Adwords and SEO send your head spinning, then grab a cup of tea, sit down and let’s work through this together.

All you need to do is follow a few simple steps in the marketing lifecycle to entice potential clients and convert them to loyal customers. Don’t fret, you’ll be a marketing maven in no time!

Content is key

Content marketing is all about creating valuable content, like videos and blogs, to capture your clients’ attention, teach them more about your business, and convert them to a paying customer.

Instagram Stories or Facebook Live can help you educate your clients and answer any questions they have through a live stream and in an informal format. Read: you don’t need bright lights and a fancy studio to make valuable video content.

Snazzy mobile apps such as Boomerang have made it even easier to create edgy content that will stop users scrolling in their Insta feeds, and make them click on your profile and visit your website.

Remember ratings and reviews

So you’ve nabbed their attention, but how do they know if you’re really any good at what you do? Review sites such as mylocalsalon, Yelp and Tripadvisor are a go-to for potential clients on the snoop and often they will make a decision based on what they read.

You can get involved in this stage by responding to any negative review smudging your otherwise stellar rating. Always apologise to the client and see if you can come to a solution you’re both happy with.

Get it right and they will switch back to being a happy chappy client while any potential clients will see just how helpful you are and scurry off to that book now button.

Simplify their booking process

Imagine this, it’s 9pm and your client is in their comfy pyjamas. Thanks to your awesome marketing they decide to book with you. It’s too late to call now and they’re way too busy during the day to give you a buzz.

Shortcuts Online Booking allows them to simply pick an available time, which will appear in your Appointment Book with the help of fully integrated software. When your business opens in the morning, you will see a brand new client scheduled in a unique colour so that you will know they booked online.

Hot tip: Did you know Online Booking integrates with Facebook? Clients can simply visit your Facebook page and book straight away.

Reach clients directly

Your client has visited and you’ve wowed them with your stellar service and attentive attitude. Now make sure to keep them in the loop so that they keep coming back for more.

In an ideal world your client will see all of your communications and respond, however, sometimes your emails will get lost in the inbox. No worries though, your software can send them a quick text with a similar message so they won’t miss out on the prompt to rebook.

Even if your emails are bouncing, you can be rest assured that an SMS will be sent within 72 hours to make sure your client doesn’t miss out.


Caitlin Adamson
Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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