About the event
This exclusive event has been curated especially for Shortcuts users
We’ve gathered an amazing panel of industry experts and Shortcuts users who will share with you their specialist knowledge and reveal the secrets to transform your business. This is an opportunity to find out what strategies work for businesses (small and large), and learn insider ‘tips and tricks’ from some of the brightest minds in the business.
This event is for you, if you’d like to:
- Understand how to engage with your clients online and work with Google to maximise visibility of your business.
- Take advantage of the ever blurring lines between personal and business lives
- Learn the latest digital marketing strategies that truly get results
- Be more than just a Facebook and Instagram page
- The trick behind retail in the salon
It’s going to a fabulous day… you won’t want to miss this event!
Tickets are limited so secure your spot today!
Fill out the form below
Join us, along with an amazing panel of industry experts and Shortcuts users, as we host a day of exploration into the future of the hair and beauty industry.
|What||Shortcuts user and networking event|
|When||Manchester – 9.30am – 5.00pm , Monday 16th September 2019
London – 9.30am – 5.00pm , Monday 23rd September 2019
|Where||10 Booth St, Manchester M2 4AW
100 Shoreditch High St, London E1 6JQ
|Catering||Breakfast, Lunch and drinks|
|RSVP||Fill out below|
Having worked at all levels within the industry, Jessica has cracked the code to transforming your salon by increasing revenue and building assets of lasting value whilst giving you the freedom and lifestyle you deserve.
Jo Robertson develops and coaches hair professionals and salon development strategies for shoots, events and exhibitions. She loves inspiring and motivating people and finds nothing better than to help people discover and achieve their goals.
Steve is a highly successful, salon owner, salon business coach, author and passionate advocate of Shortcuts. With 18 years practical Shortcuts experience under his belt he’s now the ‘go-to’ person for Shortcuts clients who want help using their data to create and implement a successful salon growth plan.
Phil has been a salon owner since 2001 and is one of the UK’s best known salon coaches. “Quite simply there are too many salons in the UK” he says. “My job is to make sure the right ones survive and thrive.”
Ryan Power is a salon business owner just like you. He and his wife Hollie own a thriving day spa in sunny Bournemouth as well as coaching and mentorship brand Salonology. Ryan’s passion for marketing is as infectious as his energy and if he can’t get you pumped to take the action needed to push your business forward then nobody can
This exclusive event has been curated especially for Shortcuts users. Please see the agenda for the day below:
Breakfast & hellos
Don’t be late. Please join us for a coffee and a 5* boutique buffet breakfast.
For the sake of social media: Jo Robertson
Salons sometimes just do social media for the sake of it and don’t understand why they are getting no return. The days are gone when clients just walk through your door. You have to find ways of integrating your business into their lives and this means using all communication methods as well as really understanding your 5* Ideal Client.
The Ever Blurring Lines Between Personal and Business Lives: Ryan Power
You should use your personal social media channels to rapidly grow your business presence in a more authentic way. By optimising your profile and getting involved in groups you can take advantage of this shift towards a more intimate setting.
Work with Google to maximise visibility of your business: John Macleod
We get it, you’d probably rather watch paint dry than talk Google marketing strategy. Ideas like “SEO” and “Google Ads” might seem way over your head, but the idea is really quite straightforward. Let’s explain.
Entrepreneur Revolution: Jessica Crane
This will be an experience, Jessica is going to take you on a journey and share an amazing business mindset tool you will have never experienced before!!
Hey Siri, book me a hair appointment: Phil Jackson
Forget forms and enquiries. Phil Jackson will show you the exciting world of chatbots and how this can help you keep the conversation going.
Are Your Salon Retail Sales Stuck At Around 2% Of Your Turnover?: Steve Hilliard
If they are, you’re not alone because the national average is around 2% … but the blunt truth is, the top 5% of salons in the UK are averaging more than 15% turnover from their retail sales.
The future of Shortcuts: Nicola Thompson
Our very own Nicola Thompson will look at the ever-changing consumer behaviour patterns and how technology influences the decision process.
Being Part of the Fellowship: Barry Stephens
It’s such an exciting time to be part of the Fellowship, especially as they start to build on their digital presence ocross all platforms. Find out what the future has in store and how the fellowship can support other business owners with building successful, professional and profitable businesses.