Ace Hotel

Join us, along with an amazing panel of industry experts and Shortcuts users, as we host a day of exploration into the future of the hair and beauty industry.

What Shortcuts user and networking event
When 9.30am – 5.00pm , Monday 1st October 2018
Where Ace Hotel – 100 Shoreditch High St, London E1 6JQ
Price Charity Donation – Lions Barber Collective
Catering Breakfast, Lunch and drinks
RSVP Fill out below

About the event

This exclusive event has been curated especially for Shortcuts users

We’ve gathered an amazing panel of industry experts and Shortcuts users who will share with you their specialist knowledge and reveal the secrets to transform your business. This is an opportunity to find out what stratgeies work for businesses (small and large), and learn insider ‘tips and tricks’ from some of the brightest minds in the business.

This event is for you, if you’d like to:

  • Understand how to engage with your clients online and work with Google to maximise visibility of your business.
  • The future of the industry
  • Learn the latest digital marketing strategies that truly get results
  • Create the ultimate client journey
  • Know your numbers better
  • Hear someone explain what cloud tech is!

It’s going to a fabulous day… you won’t want to miss this event!


Tickets are limited so secure your spot today!
Fill out the form below

Ace Hotel Shortcuts


Hellen Ward
Hellen is known as one of the industry’s foremost business gurus. Using her extensive 30 years of industry management experience at every level, she regularly educates and lectures in her sector and is the go-to expert for business education for salons.

Carole Taylor
According to research by Client Wave, 80% of clients would not return to or recommend a salon if the customer service was average. Carole Taylor is co-founder of ClientWave, a business consultancy working exclusively with hair salons and beauty salons in the UKs.

Steve Hilliard
Having spent 20 years developing his own salons, Steve then launched the Steve Hilliard Salon Coaching & Consultancy. He was motivated to do it by listening to the problems of other salon owners when he met them at conferences, courses and trade shows.

Phil Jackson
Phil has been a salon owner since 2001 and is one of the UK’s best known salon coaches.  “Quite simply there are too many salons in the UK” he says.  “My job is to make sure the right ones survive and thrive.”

Barry Stephens
Not only missing calls for bookings but also missing cancellations means you miss opportunities to sell these openings to others clients. Enter Mutu. Barry Stephens is the director of Mutu, the leading salon call manager in the UK.


Ace Hotel Shortcuts


Breakfast and hellos
Don’t be late! Please join us for a coffee and bagel.

What does the future of our industry look like?
Hellen Ward discusses emerging consumer and industry trends and technologies, and how you can leverage them to provide an exceptional guest experience.

GDPR and the alternative
Shortcuts very own head of multi-sites and franchises, Guy Vizard provides us insights into the confusing world of data protection and how we might see a resurgence of direct mail.

Deliver the results you wish your last agency did
As a small business owner, you will have specific goals you want to acheive. John from Yourtrellis specifically designed his agency for the hair and beauty industry and are here to share their digital marketing expertise to deliver results.

Do something different in your salon today 
Steve Hilliard’s unique system gives salon owners time to coach their staff effectively, time to understand their business numbers and make informed decisions.

Panel discussions and questions
Hellen, Steve and John will discuss the future of our industry. You will also have an opportunity to ask the panel your burning questions.

The spread is going to be excellent!

The Ultimate Client Journey
From the moment she telephones to book, to the moment she steps out of the salon, the client’s expectation of her visit has grown enormously over the past few years. Providing the ultimate client journey requires constant refining of every aspect of the salon’s service. Based on feedback from 2,000 salon clients, discover ways to enchant your clients at every step of the way.

Never miss a call again
How much do missed client calls cost you? If you miss just 4 calls a day it could be costing you £47,424 a year in lost turnover. Barry from Mutu explains why the simple phone is still one of the most important parts of the client experience.

Create an experience to remember
Our very own Adam Turner will look at the ever changing consumer behaviour patterns and how technology influences your decision process.

Fall BACK in love with email
Phil Jackson will show you how to use email to seduce your potential prospects, keep the passion alive with your existing customers and get your lost clients begging for more!

Panel discussion and questions
Carole, Adam and Phil will discuss the client experience. You will also have an opportunity to ask the panel your burning questions.

Cocktails and canapés
Need no introduction.