Inspiration

How to Improve Working Practices in the Salon

There’s no doubt that running a salon is hard work and you are used to being rushed off your feet all day, every day. Due to this, you may usually have very little time to review your salon working practices and ensure they are maximising your potential. However, in these unusual times, you suddenly have a lot more time to play with again. So, what do you do? Read More

Ways to Improve Salon Client Retention During Lockdown

We understand that the ongoing closure of salons due to COVID-19 has made things very difficult, to say the least. With so much time on your hands at the moment, it can be hard to know what you should be focusing on. Whilst your salon doors may be closed, this doesn’t mean you should just be putting your feet up. It’s important to stay in touch with your existing clients and get creative! Read More

Campaign Marketing: Everything you need to know

Campaign marketing doesn’t have to be hard work. In fact, the best campaigns will work hard FOR you, bringing in new clients you would never have found before, and keeping the relationships with your current clients on track so you get them back through the door regularly. We’ve mapped out some campaign ideas for the everyday situations every salon owner can relate to. Get ready to nail your campaign marketing! Read More

Automated Marketing: Keeping the Conversation Rolling

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it! Read More