Blog / Building my business

The content pillars of social media

To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick!
Sep / 30 / 2019
Jo Burgess
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Blog / Building my business

5 ways to make a lasting impression with email + SMS marketing

Making a lasting impression is one major way to cast your business into the success stratosphere. And we have a hot tip for you… One of the most essential tools in your marketing toolkit to craft this fab impression is email and SMS marketing.
Sep / 11 / 2019
caitlinshortcuts
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Blog / Building my business

Introducing the super-simple Shortcuts Marketing!

We created our very own super-simple (seriously) email and SMS (yeah, you read that right) marketing feature which you can use to super-charge your marketing campaigns from now on.
Sep / 03 / 2019
caitlinshortcuts
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Client Retention
Blog / Building my business / Growing my tribe / Shortcuts / The latest news

Client Retention in a Digital World: Keeping Up with Technology

With technology playing an increasingly pivotal role in the success of your business, it might seem like hard work to retain your clients. But it doesn’t have to be. Read on for our top 3 tips to help you retain clients in this constantly-evolving Digital World.
Aug / 22 / 2019
Hayley Tait
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Blog / Building my business

How to solve super common salon management issues

Owning a business is never smooth sailing – but if you have quality salon software by your side to help tackle issues, you’ll find that calmer waters are not far away. Read on for tips on ways you can solve super common salon management issues using your salon business software.
Jul / 09 / 2019
James Hanlon
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friends 1994
Blog / Inspiration / The latest news

25 things you may not believe happened 25 years ago

It's 25 years since Shortcuts was born but how much of 1994 do you remember?
Jun / 21 / 2019
Luke Wilkinson
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