Building my business

If you answer YES to any of the following 3 questions

Steve Hilliard Mar / 07 / 2018
Steve Hilliard 3 questions

If you answer YES to any of the following 3 questions, then I’ve got something I want to give see as I think you’re going to absolutely love it!

The questions are these:

  1. Have you got staff problems?
  2. Could it be because you’re too busy looking after clients to manage your staff and business properly?
  3. If it is, do you find yourself getting stressed out by a constant stream of problems?

Please be honest with yourself when answering because experience has taught me that after a drink or two far more salon owners than you might imagine would answer yes to at least one if not all three of them!

I’m asking because my name is Steve Hilliard and I have been a salon owner for 21 years!

On my journey I’ve learnt a lot about what it takes to eradicate problems like these and I’ve just written a book called “Do Something Different in Your Salon today” that takes everything I’ve learned and explains simply and easily how you can become a salon owner that doesn’t have them too!

Before we get to that though, I want you to understand that I’ve spent a lot of time and money investing in my Salon Owning education, which means my success as a salon owner hasn’t been a fluke or accident. It’s also led me to become a successful Salon Coach and as a coach I’m a man on a mission because I can see our industry sleepwalking to disaster.

Why? It’s down to the widespread adoption of VAT avoidance strategies by salon owners and also decades of misguided government education policies.  These two apparently separate issues have led to a collapse in the career development ladder for hairdressers which means there’s now a chronic shortage of well trained and positively motivated staff available … and the problem is going to get worse and means only those salon owners who are brave enough to ‘Do Something Different’ are going to thrive … the rest will struggle to survive.

This means as salon owners we have to dare to change our vision, dare to stand out and be different from the crowd and dare to understand we’re no longer hairdressers, we’re running a business that does hairdressing and the difference is HUGE!

For example, so many salon owners I speak to simply don’t know what their wages costs or professional stock costs are relative to their turnover. They don’t know, and then they wonder why they aren’t making any money!

So many salon owners I speak to simply don’t know how to motivate staff either and in the current climate it’s an essential skill as well.

‘Doing something different in your salon today’ is the key to expanding your knowledge and developing the essential skills you need to thrive in the modern climate.

Let me show you how to “Do Something Different in Your Salon Today” and the best place to start is with the book.

Here’s the link you’ll need if you’d like to buy a copy http://www.buydosomethingdifferent.com

I hope you’ve found this useful and if you’re serious about your salon I look forward to speaking to hearing from you.

Kind regards

Steve Hilliard

Steve Hilliard Book

BUY NOW


Steve Hilliard
Steve Hilliard

Blog / Building my business

Top spot: How to reach number one on Google

Like any business owner worth their salt, you’ve probably heard of the term “SEO”. What you might not be so familiar is exactly what’s actually involved in search engine optimisation, and why it’s fast becoming the number one marketing tool for your salon. spa or barber shop.
Jan / 23 / 2019
Fleur Murphy
Read More
Blog / Building my business / Inspiration

Magic cure for your holiday hangover

By definition, a holiday hangover is the period after a holiday where reality has set in, but you’re still dreaming of piña coladas on the beach. Yes, it’s a harsh realisation, but together with your salon software, we can kick this holiday hangover with a magic cure.
Jan / 10 / 2019
Caitlin Adamson
Read More
Marketing ideas for Barber shops in UK for 2019
Blog / Building my business

Make a killing with your barber shop marketing

Culture, nostalgia, and wicked cuts are all things reminiscent of a bygone era and are the building blocks for barber shops in 2019. There’s no denying the humble barber shop has seen a resurgence in the 21st century, but barbers now face a greater challenge than those of yore: competition.
Jan / 15 / 2019
Caitlin Adamson
Read More