Building my business / Growing my tribe

How to make love last

Madeline Maguire Feb / 14 / 2017
girl with love hearts for eyes

If you aren’t actively romancing your customers, you can be sure that somebody else is!

So when you’ve got a business to run, how can you help keep the spark alive with your clients, without running yourself into the ground? These handy automation tricks will keep you sane, while spreading the love to your clients all year round.

Be present

Your database is a goldmine of information about your clients – from their last visit to their birthday. Use this to make your clients feel loved with automated email marketing, triggered by your system. Whether it’s a ‘we miss you’ email because a client hasn’t been back to see you in a while, or a birthday gift voucher, these simple campaigns will keep your clients thinking about you, and coming back more often throughout the year. Surprise your clients with these thoughtful messages and rewards, and watch your relationships flourish.

Consider their needs

Consideration is one seriously sexy quality – and in our business that means thinking about our clients’ wants and needs at all times. If many of your clients work during the day, consider implementing automated text message confirmations, allowing them to respond with ‘yes’ or ‘no’, without interrupting their busy day.

Ask them for feedback

Nothing shows your clients that you care like asking for feedback – and doing so in an online survey will put many clients at ease to tell you how they really feel. Setting up your ‘review requests’ to go out automatically will keep your dialogue open and consistent over time. Your clients will be reminded that you value their opinion and want to keep them happy.

Show them off

Have a website or thriving Facebook page? Set your reviews up to stream onto your pages. It’s the perfect way to show that you value what your clients have to say, while improving your own online reputation.

Madeline Maguire
Madeline is a seasoned beauty marketing specialist, having worked with a wide range of consumer and trade brands throughout Australia, New Zealand and the United States. Working in a global role at Shortcuts, Madeline executes marketing strategies throughout the USA and Australian markets.

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