Building my business

How to Market a Beauty Salon

Hayley Tait May / 05 / 2021
woman manicuring her nails with various nail tools and products

With beauty salons across the UK now open or set to reopen soon, we know you are all VERY busy. The post-lockdown rush means that demand for appointments is high and your salon may even be fully booked for months. Yippee!

However, now is not the time to be complacent. It’s more important than ever to actively market your salon to attract and retain those loyal clients. 

Competition from other beauty salons is fierce and you need a solid marketing plan in place to help you stand out. Luckily, we are here to help! 

Here are some of our beauty salon marketing tips to attract new clients and ensure they keep coming back…

Do your market research  

Before you go full steam ahead with your marketing, you’ll need to take a step back to think about what you want to achieve. I.e do you want to attract new business, retain your loyal customers or a bit of both? 

Next up, consider your target customer and the location(s) you want to target. By nailing down your exact target demographic, this will be a HUGE help when it comes to the marketing channels you focus on. 

It’s also worth checking out your competition and finding out which sector they are targeting, the services they offer and how they market themselves. Go on, be nosy! 

Don’t forget that market research should be ongoing, even if you are an established salon. The market is constantly changing and so you need to be ready to adapt! 

Be consistent on social media 

Social media is one of the best beauty salon marketing tools to raise brand awareness and engage with clients. It’s likely you will already have a social media presence, but are you using it to your potential? 

On visual platforms such as Instagram and Pinterest, you need to use good quality and striking imagery to attract attention. Showcase all the amazing work you do in the salon, your team members and your stunning salon interior. 

You’ll also need to ensure you are posting consistently to engage your audience and to try and beat the algorithm. If you’re strapped for time, assign the task to one of your team members to ensure it doesn’t get missed out!

For some extra social media assistance, Social Sorted are here to help. Each month, you’ll receive a collection of eye-catching lifestyle images and customisable captions. So, you can level up your socials and make life a whole lot easier. What’s not to love?

Send personalised communications to clients

If you don’t have automated email marketing and SMS set up already, then it’s time to change! This is the best way to deliver personalised communications to your clients and send appointment reminders, discounts and more. With the Shortcuts Marketing, you’ll be able to send automated marketing emails and SMS without even lifting a finger. The ideal solution for a busy salon owner! 

Visit our Marketing Resource Hub for more information on this feature and how it can be easily set up and level-up your marketing automation game. 

Optimise your Google My Business Page

Your Google My Business Page isn’t the most obvious marketing tool, but it can help your local SEO AKA how well you rank on Google in your area. BUT that’s only if it’s been optimised correctly! 

Firstly, make sure to claim and verify your salon’s listing if you haven’t already. Ensure all information is complete and up to date, include relevant keywords and tags and use some good quality images. 

You can also add a link to your booking app or appointments page. Making it easier than ever for clients to book! 

As well as giving your page a spruce up, getting positive reviews is a key part of ranking on Google. So, remember to ask your clients to leave you a review after their visit! 

Market your beauty salon with Shortcuts Software 

The salon software you use has a big impact on the daily running of your business. When you are busy dealing with staff and clients, you need a tool that will make your life easier and NOT harder. 

Shortcuts are one of the world’s leading providers for the hair and beauty industry. Our salon software will help you cut your admin workload in half by simplifying your daily tasks, so you have more time to do the things you love. Finally some work/life balance!

Our cutting-edge also includes many features that will help you attract more clients and treat every guest to a VIP experience to keep them coming back.

To learn more, get in touch with us or book a demo.


Hayley Tait
Hayley Tait

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