Building my business

More than a quick fling: increase client loyalty today

Caitlin Adamson Nov / 08 / 2018
woman smiling against blue background

You can top up their champagne glass and throw in a free head rub as often as you want, but sometimes your guests are looking for more than a few instant perks to win their long-term affection. Your relationship is more than just a quick fling, so you need to show them you’re committed.

This is where your loyalty program comes in – and regardless of whether you already have one, you will want to keep reading. Trust me.

We have just launched our brand new Loyalty in the App feature, which is the perfect way to hand visibility over to your clients. They can check their details, see their rewards balance, and keep an eye on their points so they know when it’s time to cash in, all from their mobile phone.

Curious? Thought so! Here’s why you and your clients will love this hot little feature.

Go digital

In 2018, plastic is so passé! Purchasing a stack of loyalty cards isn’t going to do Mother Earth (or your bank balance) any favours, so save yourself some hard-earned cash by making your loyalty program paperless. Loyalty in the App makes it possible for you to go digital for the very first time.

This mighty little salon software feature combines your Loyalty program with the Mobile Guest App so your clients can experience the benefits from the convenience of their smartphone. They can keep up to date with their points, rewards balance, and recent history all from the palm of their hand.

Make it easy

What’s the number one thing you hear when you ask a client for their loyalty card? “Oops, sorry, I think I’ve lost it. I have too many cards these days!” Yep, loyalty card overload is an epidemic, and chances are your guests have more important things to think about than keeping track of every single loyalty card they own.

With their loyalty program integrated with the app, your client doesn’t need to think about digging through their bottomless handbag to find their card each time they visit. Instead, points are accrued automatically when your guest checks out, making it an easy-breezy process for both the receptionist and your client.

Save time

Loyalty in the App saves you time by handing some of the power over to your clients. Your guests can sign up for their loyalty program via the Mobile Guest App, or sync their existing program with the app by scanning their loyalty card.

Your receptionist won’t need to spend valuable time activating a client’s loyalty program at the front desk while the queue begins to grow. Guests can activate their loyalty program directly from their smartphone so you can maintain the streamlined check out process you’ve worked so hard for.

Eye on the prize

Since your client has full visibility over their loyalty details and balance, they can easily see when they have enough points to redeem. When it comes time to claiming their rewards, all your client needs to do is flash their phone so you can scan the unique barcode on their screen.

From here, they can use their rewards balance to purchase their favourite products or treat themselves to a special service.

Ready to get started with our new Loyalty in the App feature? Watch this quick video to set it up in just a few minutes.

Caitlin Adamson
Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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