Building my business / Inspiration

Murphy Gozzard

The Murphy Gozzard Hair Community is a Sydney-based salon committed to creating the ultimate hairdressing experience for their clients, while also providing a nurturing, fun and rewarding environment for their team of artisans.

shortcuts murphy gozzard owners

“When we decided to buy out the business and make it our own, we soon realised we needed to develop a unique brand identity.

“Our goal was to drive our community’s awareness and appreciation of Murphy Gozzard, with a limited marketing budget, which is something Shortcuts helped us achieve.”

– Brett McKinnon and Brett Albury, Creative Directors, The Murphy Gozzard Hair Community

“Although we strive to have a high-fashion edge, we never compromise when it comes to creating a look that truly suits our clients.

“This genuine approach is core to maintaining the integrity of our brand.”

“Set & Forget Marketing helpes us build real connections with our clients and drive awareness of our new brand.

“Being able to send out emails automatically saves us so much time and lets us focus on what’s going on in the salon.”

icon-stat-increase
163%
Increase in revenue since rebrand
icon-stat-average
$2756
Average revenue per promotion
icon-stat-total
$7967
In discounts given
Icons_WIP_02
50,448
Emails sent
icon-stat-percentage
25%
Of emails opened

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