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Posted on 3rd May 2016 by Steve Hilliard It’s a fair question if you think about it. As a salon owner you hopefully love your work, love your staff, love your brand and you love your clients! With so much love flying around, why would you be afraid of putting your prices up? The most common answer I’m given when I ask salon owners this question is … “because I’m afraid of upsetting or even losing my clients.” With the provision that you’re good enough at what you do, you might well lose a few customers if you put your prices up, but trust me when I say … these are ones you needed to lose anyway and the additional profit you make from your higher prices will make up for the few clients you lose, many times over. Plus if you train your team to introduce a level down so the price stays around the same. Your most common service is probably a cut & finish with your most common colour service probably partial and tinting roots. These would be the services you should increase and see how much…

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