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Back in the good old days, barber shops could rely on passing trade and word of mouth to bring in new clients. But times have changed and sadly most barbers can no longer depend on this. However, there are plenty of simple marketing techniques that can help save you time whilst attracting new customers. It’s a no brainer!

Opening up a salon business is a great way to apply your passion for hair or beauty and become your own boss. Although, when you’re just starting out, it can all feel a bit overwhelming!

We all love a good makeover story. The feeling of polishing something that’s past it’s prime to make it shiny and new again.

At Shortcuts, we have been working furiously behind the scenes to deliver some very exciting features and improvements to unlock the amazing potential of this industry.

When you are a salon owner, you are faced with a variety of tasks and challenges including bringing in new clients and managing finances. However, one of the most difficult, yet essential tasks is salon staff recruitment.

It’s no secret that having a presence on social media can reap BIG benefits for your salon. Social platforms such as Instagram, Facebook and TikTok allow you to reach your existing audience and target new customers - aka a goldmine for salon owners! 

Let’s be honest, running a successful salon business is NO easy task. And since salons have been forced to close, there have been plenty of new challenges thrown into the mix. 

It’s likely that you will have created a marketing plan at some point, but it may well be in need of a refresh. So, to help get you started, we have listed our top tips to create a salon marketing plan that ACTUALLY works.

There’s no doubt that running a salon is hard work and you are used to being rushed off your feet all day, every day. Due to this, you may usually have very little time to review your salon working practices and ensure they are maximising your potential. However, in these unusual times, you suddenly have a lot more time to play with again. So, what do you do?