Building my business / Inspiration

How to create the ultimate man cave

Caitlin Adamson Jul / 05 / 2017

It’s a cut-throat industry out there as gents around the world rediscover the allure of barber shops. After all, there’s no better place for guys to kick up their feet, sink a beer and enjoy a close shave while having a chat with their barber.

Clients are not only looking for a mustache trim or modern cut, but also a well-deserved break. Barber shops have become something of a man haven, if you will. So how can you take advantage of this trend and turn your humble barber shop into the ultimate experience for your male guests?

Offer that little something extra

Beer. Movies. Games. Vintage tunes. All of these little things add up to an awesome experience that will have your clients’ craving the cave.

While it’s not a game-changer to schmooze with booze, everyone appreciates a cold beer on occasion. Your guests love to kick back at the bar up the road, so why not bring this vibe into your barber shop?

The same goes for movies and games – they offer easy talking points and an opportunity for common ground between your clients. Not to mention general entertainment for all guests and an atmosphere they won’t want to leave!

Get with the times… or don’t

Part of the appeal of some barber shops is those vintage vibes that are so on-trend in 2017. Think retro leather chairs, amber light globes, rich mahogany wood, and vintage posters.

If you’re thinking ‘been there; done that’, try adding your own unique twist to the mix. There are plenty of ways to make old new again and reflect your individual personality. All you need to do is find your perfect fit.

Themes are another quick and easy way to attract a customer base and connect with their interests. If retro style isn’t your thing, you could opt for a sci-fi theme, a gaming theme complete with arcade games, or a sports theme instead.

Make it all easy-peasy

No-one wants to work for their chill time. Make sure you have an online booking feature set-up so you can snag those appointments with minimal effort on your client’s part. You can easily set-up online booking with your Shortcuts software so your clients can book online and pay upfront anytime they like.

Keep them keen

You already have loyal clients – they love your barber shop digs and can’t get enough of what you’ve got to offer. From here, make sure to keep them keen with sweet deals they just can’t resist.

Use Set & Forget Marketing to get word out about your promos out via email and SMS. Offer a complimentary beer with every visit, a bring a friend for 10%off, or a steady loyalty program to keep their attention, and have them raving about your man cave to their mates time and time again.

Caitlin Adamson
Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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