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Shortcuts answers your burning GDPR questions

Caitlin Adamson Mar / 12 / 2018

GDPR Shortcuts BlogChange is coming to the way you collect and use your clients’ data. GDPR, or General Data Protection Regulation, will come into effect on May 25th and affects businesses across the UK from all industries, including the salon, spa and barber industry.

We know it can be tricky to keep on top of all the legislative rules and requirements, but we believe the GDPR legislation is truly important and something all businesses should familiarise themselves with. We’ve answered a few of your burning questions so you know exactly what you need to do to be prepared.

What exactly is GDPR?

GDPR is a new legislation that aims to strengthen data protection laws to reflect the changing nature and scope of the digital economy. In a nutshell, the goal is to protect the privacy of consumers. You already spend so much time looking after your clients in the salon so GDPR’s here to look after their data.

How do I stay compliant?

There are a number of things you will need to do to stay GDPR complaint, and we’re here to help! Remember, these changes are an opportunity to spring-clean your database and refine it down so it only contains quality client data.

You will need to:

  • Create a Privacy Policy
  • Assign a Data Protection Officer
  • Remove outdated customer data
  • Define an age range of consent
  • Ask clients to opt in
  • Enable any additional opt ins and permissions
  • Allow clients to opt out
  • Give your clients the right to be removed from your database
  • Be prepared for client data requests
  • Keep a log of all changes to client data.

It may sound scary, but just know that Shortcuts is here to help you tackle your GDPR requirements one step at a time.

How will Shortcuts help?

GDPR is all about storing client information more securely, which means you will need to kick paper notes and manual filing systems to the curb. Luckily, we’ve made some changes to our software that will help you cross over to the digital side. These changes will also help you meet the key GDPR requirements listed above.

These changes include giving you the flexibility to define exactly what marketing communications each client has opted in to, such as email, SMS, phone and mail. You will also be able unsubscribe clients quickly and easily, store your Privacy Policy within your Shortcuts system, and more!

These are just some examples of the changes to your Shortcuts system that will help you meet your GDPR requirements. To download a full guide, click here.

Can existing Shortcuts features help?

Absolutely! Shortcuts has plenty of tools that can help you collect accurate data, manage this information and store it securely. Features such as Security, Automated Backups, Customised Forms, Online Client Information Cards, Visual Records, and Set & Forget Marketing are here to help you get ready for GDPR.cait 

Do I really need to comply?

The legislation is fast approaching and will come into effect on May 25th. GDPR gives businesses direct responsibility for compliance. You will need to be aware of the legislation and how to apply it across your business as high penalties can apply with failure to comply. Businesses that don’t meet the requirements may be liable to pay damages or be subject to fines of up to 4% of the company’s global turnover. These are just a few tips to help you prepare for GDPR. To download a more detailed guide, visit www.shortcuts.co.uk/gdpr


Caitlin Adamson
Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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