With a background in marketing and design across a number of industries, Luke started his Shortcuts career in 2015. His ability to think laterally and creatively puts him at the forefront of his strategic campaigns, and has extensive knowledge of digital and traditional advertising. One of Luke's key areas of focus at Shortcuts is to help hair and beauty industry businesses grow by harnessing the right technology solution.
Make a killing with your barber shop marketing
Culture, nostalgia, and wicked cuts are all things reminiscent of a bygone era and are the building blocks for barber shops in 2019. There’s no denying the humble barber shop has seen a resurgence in the 21st century, but barbers now face a greater challenge than those of yore: competition.
Jan / 15 / 2019Read More
Top spot: How to reach number one on Google
Like any business owner worth their salt, you’ve probably heard of the term “SEO”. What you might not be so familiar is exactly what’s actually involved in search engine optimisation, and why it’s fast becoming the number one marketing tool for your salon. spa or barber shop.
Jan / 23 / 2019Read More
5 ways to make a lasting impression with email + SMS marketing
Making a lasting impression is one major way to cast your business into the success stratosphere. And we have a hot tip for you… One of the most essential tools in your marketing toolkit to craft this fab impression is email and SMS marketing.
Sep / 11 / 2019Read More