Building my business / Growing my tribe

What’s the big deal with social media?

Valorie Reavis Jun / 30 / 2017

Nabbing the attention of your clients on social media has always been a challenge, but it’s getting harder to keep their focus, according to a report from digital researchers GWI Social. They took the big social media questions to 350,000 users and the responses revealed the trend we suspected all along: users are skipping around channels and are diluting their attention across an average of eight social platforms. That’s a lot of channels to push your profile across!

How can you stand out from the crowd when your target audience is jumping between Snapchat and Instagram? It’s a head scratcher. Building a profile on multiple channels can chew up valuable time and can be unnecessarily expensive.

The good news is that you don’t need to create an account for every social media channel under the sun – just the ones that are relevant to your clients. We recommend sticking to a manageable two or three social platforms. This way you won’t get overwhelmed and your messages will be delivered with intention, not as an afterthought.

At Shortcuts we’ve tried to make your life even easier with slick automated salon marketing software and a mobile app that links to your social media. The customisable Mobile Guest App complements your salon software, beauty software, or clinic software and allows your clients to connect directly with your salon, providing a platform where you can easily push promotions to your guests and offer them instant booking. The app gives clients a one-stop option for keeping in touch.

According to GWI’s report, a third of all time online is now spent on social platforms, making them key to any marketing strategy. But which channels are the crowd favorites? Facebook is still the most popular place to keep in touch and it’s getting bigger and better with the rise of video content.

YouTube is also edging up in popularity and attracting more visitors worldwide. Seize the opportunity – don’t just snap those fab styles for Instagram, film them and share them on every channel you have. After all, social media has created a need to be ‘seen’ so make sure your business is in the social spotlight.


Valorie Reavis
A marketing professional who has focused primarily on the hair and beauty business for the past decade, Valorie now runs linkupmarketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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