shortcuts software blog are you a right brain creative or a left brain organiser
Blog / Building my business

Are you a right-brain creative or a left-brain organiser?

Have you ever heard that if you’re a creative and visual person then you use the right side of your brain? Or if you love to plan and like to analyse situations then you tend towards the left side of your brain? The truth is, there’s a good chance that you’re a bit of both.
Aug / 08 / 2017
Caitlin Adamson
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Blog / Building my business

Crafting your brand story

A brand story is the combination of a few things – how you present your business to the world through messages and actions, and how the world perceives you. Compelling branding is essential to your business, and a brand story is just the thing to help summarise everything you represent.
Oct / 09 / 2018
Caitlin Adamson
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Jo Burgess Shortcuts Co Founder VP Evolution
Blog / Building my business

Jo reveals her Google top five

What's the number one place people go when they’re looking for a new hairdresser or beauty therapist? Yup, Google – it’s a no brainer! So how can you take advantage of the online powerhouse that is Google? Read on for my top five things you should be doing on Google, like yesterday.
Oct / 05 / 2018
Jo Burgess
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