Blog / Building my business

Crafting your brand story

A brand story is the combination of a few things – how you present your business to the world through messages and actions, and how the world perceives you. Compelling branding is essential to your business, and a brand story is just the thing to help summarise everything you represent.
Oct / 09 / 2018
Caitlin Adamson
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Jo Burgess Shortcuts Co Founder VP Evolution
Blog / Building my business

Jo reveals her Google top five

What's the number one place people go when they’re looking for a new hairdresser or beauty therapist? Yup, Google – it’s a no brainer! So how can you take advantage of the online powerhouse that is Google? Read on for my top five things you should be doing on Google, like yesterday.
Oct / 05 / 2018
Jo Burgess
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Secret Sauce to a Successful Salon
Blog / Building my business

The Secret Sauce to a Successful Salon

You open a salon… You decorate the salon… You start to hire a team… You start attracting clients And then… You realise you’re a business owner and not a hairdresser or a therapist anymore Oh Crap! Today I want to share with you the 4 pillars of your business you should always be…
Aug / 24 / 2018
Jessica Crane
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