friends 1994
Blog / Inspiration / The latest news

25 things you may not believe happened 25 years ago

It's 25 years since Shortcuts was born but how much of 1994 do you remember?
Jun / 21 / 2019
Luke Wilkinson
Read More
bad coffee word of mouth
Blog / Building my business / Inspiration

How powerful is word-of-mouth marketing?

I recently endured one of the worst customer service experiences of my life and feel it’s my duty to share it. Within 2 minutes word of mouth spread like wild fire. I had now told seven potential coffee drinkers and sandwich lovers who may now think twice about visiting this café after their gorgeous new hair.
May / 08 / 2019
jaycofax
Read More
Blog / Building my business

Removing the filter: Managing guest expectations

The story goes like this: Your client walks in and sits down in the chair you’ve prepped for them. You make causal chit-chat as you cape them up. Then, they whip out their phone. You brace yourself as they bring up a photo they found on the ‘Gram or Pinterest and you feel your heart instantly sink.
Apr / 18 / 2019
Caitlin Adamson
Read More