Blog / Building my business

The content pillars of social media

To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick!
Sep / 30 / 2019
Jo Burgess
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Blog / Building my business

5 ways to make a lasting impression with email + SMS marketing

Making a lasting impression is one major way to cast your business into the success stratosphere. And we have a hot tip for you… One of the most essential tools in your marketing toolkit to craft this fab impression is email and SMS marketing.
Sep / 11 / 2019
caitlinshortcuts
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Blog / Building my business

Introducing the super-simple Shortcuts Marketing!

We created our very own super-simple (seriously) email and SMS (yeah, you read that right) marketing feature which you can use to super-charge your marketing campaigns from now on.
Sep / 03 / 2019
caitlinshortcuts
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