The way to a man's heart...

Male Barber

Male grooming is a booming industry.

More blokes than ever are flocking to their local barbers or salons to perfect their pompadour or create the perfect crew cut.

So, what does it take to attract a modern gent and keep him happy? We hit the streets to find out!

Almost every guy listed convenience as their top priority. Technology like online booking, self check-in (for walk-ins) and mobile apps are game-changers for this market.

Fill out the form if you’d like to learn how Shortcuts can help you connect with your male market using these cutting-edge tools, and make convenience your competitive advantage.

shortcuts software blog smiling barbers in barbershop
Blog / Building my business / Inspiration

How to create the ultimate man cave

It’s a cut-throat industry out there as gents around the world rediscover the allure of barber shops. Barber shops have become something of a man haven, if you will. So how can you revamp your humble shop to provide a relaxing atmosphere for your male guests?
Jul / 05 / 2017
Caitlin Adamson
Read More
Success Story / Building my business

Ziggy’s Barber Salon

Meet Andy Pearson: country kid turned inner-city barber, lover of fine Scotch whisky, purveyor of fine haircuts, co-owner of Ziggy’s Barber Salon. At just 27 years of age, Andy has already ticked off some major life goals, but his success story has only just begun.
Read More
Blog / Building my business / Inspiration

Campaign Marketing: Everything you need to know

Campaign marketing doesn’t have to be hard work. In fact, the best campaigns will work hard FOR you, bringing in new clients you would never have found before, and keeping the relationships with your current clients on track so you get them back through the door regularly. We’ve mapped out some campaign ideas for the everyday situations every salon owner can relate to. Get ready to nail your campaign marketing!
Oct / 08 / 2020
Clea Harbison
Read More