Building my business

The Best Ways To Increase Salon Revenue This Summer

Hayley Tait Jun / 04 / 2021

 woman having her eyebrows done in beauty salon

After being closed for months during the lockdown, you might be starting to feel like you’re getting back into the swing of things. 

So, now you can FINALLY plan for the coming months to ensure you keep those bookings coming in.

The summer months are here and we have plenty of creative ways to help you increase your salon revenue. As experts in the salon industry, trust us when we say we know what we’re talking about! 

Maximise your productivity 

Are you maximising your salon’s productivity as much as you could be? Having an effective appointment scheduling process in place is a sure-fire way to do so!

It all comes down to time and ensuring you are filling your employee’s available hours, whilst delivering excellent customer service. Pretty challenging, huh?

Well, when you use the right salon scheduling software, it will make your life a whole lot easier! Our Appointment Book feature will help you easily manage your appointments and ensure each day runs smoothly. Why not book a demo and we’ll show you how.

Upsell on products and services

Another way to smash those salon revenue targets is to encourage your staff to upsell on extra services and products. 

In order to successfully upsell, you need to carefully tune into your client’s needs and suggest treatments or products specific to them. Remember not to be too pushy, no one likes that! 

Giving your employees upselling targets is a great way to incentivise them. By rewarding them when they reach these targets, it will help to boost morale and make them feel more valued. 

Run an exciting summer promotion

Summer is a time when there are plenty of parties, BBQ’s and holidays to prepare for. Why not make the most of this and run some exciting promotions? 

You could run a promotion on summer packages such as a hair package to fight the frizz or a waxing package to get beach-ready – the options are endless.

And don’t forget to shout about them! Make use of email and SMS marketing to let your customers know about your incredible offers and encourage them to book. 

The Shortcuts Marketing tool offers an easy-peasy way to automate your marketing and continually send personalised messages to your clients. It couldn’t be any easier! 

Set up a salon loyalty program 

When you’ve worked so hard to attract clients, you need to make sure you retain them. A salon loyalty program is a great way to show your appreciation to your devoted customers and keep them coming back. 

This can include giving them special rewards and bonuses such as discounts on services or products and more. 

At Shortcuts, we offer a Rewards Club to help engage your loyal clients and keep a steady revenue stream coming in. 

Your client will make an upfront payment to join the club which will then give them points to be redeemed later on services in the salon that are worth more than they paid. And it can be entirely customised for your business! 

Maximise your revenue with Shortcuts Software

Using the right salon software can help you drive more bookings and increase your revenue. 

Shortcuts are one of the leading software providers for the hair and beauty industry. Our salon software will help you cut your admin workload in half by simplifying your daily tasks, so you have more time to do the things you love. 

Learn more about our features or get in touch with us to find out how we can help you. 


Hayley Tait
Hayley Tait

woman having her eyebrows done in beauty salon
Blog / Building my business

The Best Ways To Increase Salon Revenue This Summer

  After being closed for months during the lockdown, you might be starting to feel like you’re getting back into the swing of things.  So, now you can FINALLY plan for the coming months to ensure you keep those bookings coming in.
Jun / 04 / 2021
Hayley Tait
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