Blog

When it comes down to it, the success of your salon depends on a strong team to keep the revenue flowing in and keep clients happy. This is where a salon recruitment plan comes into play! To help you on your way, we will explain what exactly this means and some of the key steps to creating one. Listen up!

Back in the good old days, barber shops could rely on passing trade and word of mouth to bring in new clients. But times have changed and sadly most barbers can no longer depend on this. You may be thinking, a barbershop marketing strategy is going to be both time-consuming AND expensive.  However, there are plenty of simple marketing techniques that can help save you time whilst attracting new customers. It’s a no brainer!

Opening up a salon business is a great way to apply your passion for hair or beauty and become your own boss. Although, when you’re just starting out, it can all feel a bit overwhelming!

With beauty salons across the UK now open or set to reopen soon, we know you are all VERY busy. The post-lockdown rush means that demand for appointments is high and your salon may even be fully booked for months. Yippee!

We all love a good makeover story. The feeling of polishing something that’s past it’s prime to make it shiny and new again.

At Shortcuts, we have been working furiously behind the scenes to deliver some very exciting features and improvements to unlock the amazing potential of this industry.

When you are a salon owner, you are faced with a variety of tasks and challenges including bringing in new clients and managing finances. However, one of the most difficult, yet essential tasks is salon staff recruitment.

It’s no secret that having a presence on social media can reap BIG benefits for your salon. Social platforms such as Instagram, Facebook and TikTok allow you to reach your existing audience and target new customers - aka a goldmine for salon owners! 

Let’s be honest, running a successful salon business is NO easy task. And since salons have been forced to close, there have been plenty of new challenges thrown into the mix.