Blog

Building a salon business is more competitive than ever. Branding is identifying a product, service, or business while also distinguishing it from others in the market. A brand separates you from the crowd. 

Salon management can be complex and challenging. Managing staff, attracting new customers and running the day to day of the salon can be stressful, but it doesn't have to be. With these easy to implement steps, you will have a better understanding of how best to manage your salon.

If you need help with understanding why and how positive feedback can help your businesses, growth and reputation, our blog can help you with that. Giving you 4 reasons why reviews are important for your salon.

No matter if you're trying to increase appointment bookings or just opened up your salon trying to start a customers base, our blog will help you gain and increase customers to your store. With our very helpful tips, your customers will increase in no time.

No matter if you're trying to increase appointment bookings or just opened up your salon trying to start a customers base, our blog will help you gain and increase customers to your store. With our very helpful tips, your customers will increase in no time.

With many different advice and tips on how to be the best at SMS marketing it can be hard to figure out which one to follow. Well look no further as shortcuts are here to help you and your hair salon. We have written 5 simple tips on ways to send out the correct and best text that will increase customers to your salon and ensure they all attend each appointment.

With so many nail salons to choose from, clients are constantly demanding exceptional customer service, a wide variety of treatments, value for money, the list goes on... So, it’s no surprise that you’re looking for ways to manage your salon more effectively and run a tight ship! Here are some of our top tips for nail salon management.

When you decide you want to grow your team or replace an existing barber, it’s important to get the hiring process right. There are plenty of things to consider at each stage of the hiring process and even beyond this. We understand that hiring barbers is NO easy feat, so we’re here to help with our expert advice. 

When it comes to your salon marketing campaigns, to attract and retain clients, you need an EASY solution that requires minimal upkeep. This is why we created the game-changing Shortcuts Marketing feature, an easy-to-use and super-simple SMS and email marketing platform that sits within all Shortcuts platforms. Here's how this handy feature could benefit your business!