Blog

With the salon industry being highly competitive, building and maintaining strong relationships with your clients is essential for your salon's success. But with so many salons out there, it can be tough for businesses to stand out from the crowd. 

Did you know that 88% of people say they trust online reviews as much as they trust their best friends' opinions? Online reviews play a critical role in building and maintaining your online reputation for your business, so understanding how to get more clients to leave a review is essential.

We’ve said it before, and we’ll say it again, having an online booking system for salons is no longer a perk; it’s an absolute necessity! As the pace of our lives continues to accelerate and with 75% of millennials avoiding phone calls, an online booking system is essential for the success of your business.

Found your barbershop stuck in stagnation? It can feel frustrating to not see growth, and finding a fix that will make your business soar isn’t always easy. But don’t fret, we’ve rounded up 8 ways that you can increase revenue in your barbershop to help you see steady growth.

Trying to think of ways to generate more business can feel overwhelming, but it doesn’t have to be. We’re here to help you discover how to attract new clients to your Salon with a Google Business Profile (formerly and better known as Google My Business).

There are many reasons for drops in staff performance, and the solution to remedying this is certainly not a one size fits all. That’s where our Salon Employee Management Software comes in. Knowing the ins and outs of your employees’ performance is essential in salon staff management, equipping you with the necessary information to best support each individual. 

Noticed more negative reviews, or simply not getting repeat customers in your beauty salon? It might be that your customers aren’t as happy as you think they are. Don’t fret. We’ve broken down 6 ways to improve customer satisfaction in your beauty salon to increase your client retention and get those 5-star reviews swarming in!

It’s more important than ever to actively market your salon to attract and retain loyal clients. Competition from other beauty salons is fierce and you need a solid marketing plan in place to help you stand out. Luckily, we are here to help you gain a clear understanding of how to advertise a beauty salon. Here are some of our beauty salon marketing tips to attract new clients and ensure they keep coming back…

In such a fast-paced industry, staying up to date with the latest trends can be difficult. Often, by the time you’ve caught on, it’s already been and gone. We’ve collated the top salon industry trends for 2023 that can help your salon leverage changes in consumer behaviour.

We proudly partner with a number of leading brands to help salons, like yours, stay in the know and keep up-to-date with the latest technologies and trends. We are committed to empowering our clients with access to powerful resources to accelerate their salon business.

Is Shortcuts Software really worth your money? The short answer is yes, especially if you want to grow your salon business.  We do however understand that investing in business management software can feel like a big financial commitment, so we’ve explored the value of using Shortcuts Software. 

Whether you run a large or small business, having a barbershop or salon loyalty programme can help you attract and maintain loyal customers and boost retention. Implementing a reward programme will give clients an additional reason to choose you, thus giving you an edge over your competitors.

Salon booking apps are a fairly new way to book appointments, so naturally, you might be questioning whether they are worthwhile for your business. We’ve broken down 6 reasons why you should leverage this innovative way for clients to interact with your business.

Many companies go above and beyond to attract you if you’re a new client but show you little to no love once they’ve got you on board, which never bodes well. Whilst attracting new clients is essential, it pays dividends to improve your client retention. Keep reading to discover how to retain clients in a salon.

To take your salon business to the next level, you need to set clear goals and objectives. This will help you identify what you want to achieve so you can formulate a plan to get there.  As a business owner, having something tangible to work towards can keep you motivated by providing a clear focus. This will also create a sense of accomplishment that is both fulfilling and rewarding.

Let’s face it, as a salon owner or manager, no-shows and last-minute cancellations are extremely frustrating. On-top of this, did you know that no-show appointments cost the hairdressing industry 1.2 million pounds a year? So, how can you manage client expectations and avoid these extortionate costs? No-show policies are a must-have for any salon. If it’s laid out in black and white, clients know exactly what they can expect if they fail to cancel their appointment on time.

Are you looking for ways to increase revenue in your salon? Selling retail products could be the answer that you’re looking for. Whilst selling may seem daunting at first, the right approach can pay dividends in contributing to the growth of your business. To help you get started, we’ve provided an overview of how to sell retail products in a salon.

Wondering what salon reports you should be tracking within your business? When it comes to salon reporting, it can be difficult to know which data is the most valuable when it comes to improving the success of your business.