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What’s Coming: A New EraBlog

What’s Coming: A New Era

At Shortcuts, we have been working furiously behind the scenes to deliver some very exciting features and improvements to unlock the amazing potential of this industry.
Jo Burgess
April 8, 2021
How to Improve Working Practices in the SalonBlog

How to Improve Working Practices in the Salon

There’s no doubt that running a salon is hard work and you are used to being rushed off your feet all day, every day. Due to this, you may usually have very little time to review your salon working practices and ensure they are maximising your potential. However, in these unusual times, you suddenly have a lot more time to play with again. So, what do you do?
Hayley Tait
February 16, 2021
Ways to Improve Salon Client Retention During LockdownBlog

Ways to Improve Salon Client Retention During Lockdown

We understand that the ongoing closure of salons due to COVID-19 has made things very difficult, to say the least. With so much time on your hands at the moment, it can be hard to know what you should be focusing on. Whilst your salon doors may be closed, this doesn’t mean you should just be putting your feet up. It’s important to stay in touch with your existing clients and get creative!
Hayley Tait
January 26, 2021
2020 in review (P.S it wasn’t all bad!)Blog

2020 in review (P.S it wasn’t all bad!)

Ok guys, we get it… 2020 was a rubbish year. From bushfires to a global pandemic, lockdowns to protests, to wild weather and a wild ride of a US election thrown in, it was a year that was… a lot... to handle. At best. But in amongst the real-bad, we like to think there was some good.
Caitlin Adamson
December 18, 2020
You need a break! Here’s how you prep for itBlog

You need a break! Here’s how you prep for it

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it!
Caitlin Adamson
December 11, 2020
Automated Marketing: Keeping the Conversation RollingBlog

Automated Marketing: Keeping the Conversation Rolling

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it!
Caitlin Adamson
October 9, 2020
Campaign Marketing: Everything you need to knowBlog

Campaign Marketing: Everything you need to know

Campaign marketing doesn’t have to be hard work. In fact, the best campaigns will work hard FOR you, bringing in new clients you would never have found before, and keeping the relationships with your current clients on track so you get them back through the door regularly. We’ve mapped out some campaign ideas for the everyday situations every salon owner can relate to. Get ready to nail your campaign marketing!
Shortcuts Software
October 8, 2020
Contact tracing made easy with ShortcutsBlog

Contact tracing made easy with Shortcuts

Keeping track of the clients that come through your salon or barbershop is going to continue to be an important step in the nation’s recovery from COVID-19 – regardless of what stage of restrictions your local area or country may be in. Everyone is so aware of the possibility of a second wave, like we’re starting to see in Victoria, so making sure you’re on top of contact tracing in your salon, spa or barbershop is a must.
Caitlin Adamson
September 15, 2020
Contact tracing for walk-in barbershopsBlog

Contact tracing for walk-in barbershops

Suddenly barbers all over the United Kingdom are scrambling to figure out how the heck to keep track of the clients walking through their doors when they’ve never taken appointments before. So what can you do ASAP to safeguard your business against COVID-19 and get your contact tracing requirements up to speed?
Caitlin Adamson
September 15, 2020
Golden Google TruthsBlog

Golden Google Truths

Earlier this year, we asked YOU GUYS about your experiences with Google, digital advertising, and your online presence so far.
Shortcuts
August 24, 2020