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Reconnect with your clients to revive your businessBlog

Reconnect with your clients to revive your business

We know you might be playing a bit of catch-up with the clients who are banging down your doors and calling off the hook to make an appointment with you. But it’s the clients who are silent and aren’t hassling you for an appointment that are the ones you really need to focus on. So what are some easy ways you can start to spark that connection with your clients again?
Caitlin Adamson
July 14, 2020
Re-imagining a top shelf experience in the new normalBlog

Re-imagining a top shelf experience in the new normal

Wondering how you can adapt to be your best reinvented self in this new-normal world? There are so many things the new-normal changes in the client experience – from social distancing, to disposable Styrofoam coffee cups (yeah, we’re not a fan either). So how can you adapt to these new-normal changes – that feel a little strange right now – to continue to deliver the top-shelf experience you strive for?
Caitlin Adamson
July 6, 2020
How SMS can help you sell MORE Online Gift Cards!Blog

How SMS can help you sell MORE Online Gift Cards!

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing toolkit to get you the results you’re envisioning.
Caitlin Adamson
June 23, 2020
11 SMS Best Practice Tips from Message MediaBlog

11 SMS Best Practice Tips from Message Media

SMS marketing is one of THE most powerful forms of marketing in your toolkit. The pros at Message Media (AKA Shortcuts’ fab SMS provider) say that 90% of text messages are read within 90 seconds. Heck, that’s quick! Straight from the horse’s mouth, we’re delivering all of Message Media’s best practice tips for sending effective SMS campaigns.
Hayley Tait
June 9, 2020
Announcing our Bundle Bonus!Blog

Announcing our Bundle Bonus!

We’ve got a stash of FREE SMS to give away! Any Shortcuts client with SMS bundles on their package will receive a Bundle Bonus of 400 free messages to use over and above your regular bundle limit.  
Clea Harbison
May 21, 2020
COVID Recovery Planning: Getting Back to BusinessBlog

COVID Recovery Planning: Getting Back to Business

We are FINALLY starting to see the light at the end of the very long COVID-tunnel. With hair and beauty businesses hopefully being allowed to start operating somewhat normally at the beginning of July, it’s time to get your ducks in a row so your business is ready for clients again.
Caitlin Adamson
May 21, 2020
7 ways to connect with clients while you’re closedBlog

7 ways to connect with clients while you’re closed

Even if your business isn’t trading (be it physically or online) it’s important to be regularly connecting with your clients. After all, you want them to be beating down your door once you re-open. We’ve pulled together 7 ways you can connect with your client base while you’re closed – that’s one for every day of the week. How convenient!
Hayley Tait
April 22, 2020
8 ways to promote your Rewards ClubBlog

8 ways to promote your Rewards Club

If you haven’t heard, Rewards Club is a feature that bring income to your business RIGHT NOW. You already have in your Shortcuts system and already paying for as part of your subscription. Rewards Club is a spend and save style program that guarantees immediate revenue for you, while giving additional value to loyal clients as a reward for paying upfront. And nope! It won’t cost you an arm and a leg!
Caitlin Adamson
April 6, 2020
7 productive things to do while your business is closedBlog

7 productive things to do while your business is closed

When life gives you lemons you’ve gotta make lemonade, honey. Instead of fretting about what you might be losing and what you can’t control, it’s important to try and flip your focus to how you can progress your business and regain control. We have some great tips to help you on your way.
Caitlin Adamson
March 27, 2020
Online Gift Cards save the day!Blog

Online Gift Cards save the day!

Closing the salon doesn’t mean you have to close your business too. That’s why Shortcuts Online Gift Cards are the perfect solution during this COVID-19 pandemic. Keep the revenue flowing in, even when your salon doors are closed. Perfect!
Hayley Tait
March 26, 2020
Must-have guide: Preparing to close your salon temporarilyBlog

Must-have guide: Preparing to close your salon temporarily

If you are facing the prospect of temporarily closing your doors, first of all remember that you are definitely not alone. Many salons and barbers are finding that the current COVID-19 pandemic is forcing them to take a temporary closure, and for most cases, it will mean the eventual re-opening when current pressures ease.
Clea Harbison
March 23, 2020
Business tips for your salon during COVID-19Blog

Business tips for your salon during COVID-19

As the COVID-19 pandemic rapidly changes each day, we understand how much uncertainty you might be feeling right now. We wanted to collate some thought-provoking business tips that can give you something to focus on, form a strategic game plan, and hopefully progress your business at a time where you may feel it might try and run in the opposite direction.
Caitlin Adamson
March 20, 2020