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Attract more clients with Google

We’ve teamed up with our official partners at Google to find new ways to connect you with potential clients in your area.

We get it, you’d probably rather watch paint dry than talk Google marketing strategy. Ideas like “SEO” and “Google Ads” might seem way over your head, but the idea is really quite straightforward. Let’s explain.

Anyone searching online could be a potential guest… but only if they can find you. Get the essentials right and your business will show up front and centre when they’re Googling in your area. From there, they are just a few clicks away from booking their first appointment.

All of this means more money in your pocket at the end of the day. Cha-ching!

Still sound scary? Relax! We’re here to do all the hard work for you.

Reserve with Google

Google’s latest brainchild lets your guests book appointments with you directly from a Google search or Google Maps.

We’re not exaggerating when we say this is going to have a huge impact on the hair and beauty industry in the UK, and it’s available to salons, spas and barbers who are using Shortcuts.

The best news of all? If you’re already using our Online Booking feature, this will be automatically added to your Google My Business listing.

Google My Business

Google My Business and Reserve with Google go together like a little black dress and your favourite pair of heels. They work together to help you make an impact.

By claiming your Google My Business profile, you have a better chance of being found when clients are searching for a business like yours. Add a booking button with Reserve with Google and voila! The magic starts to happen.

The trick to an attention-grabbing profile is to optimise it with your business details, imagery and branding, plus all keywords your clients are likely to be searching.

Search engine optimisation

Here’s where things start to get super sophisticated – and powerful! Search engine optimisation (or “SEO” for short) is all about driving traffic to your website, organically.

If you want to give your business a serious edge over the competition, SEO should be an essential part of your marketing toolkit. If you tick all the boxes, Google will give you all the love.

This equals more traffic to your website, more online bookings, and more revenue for your business. It’s hard to argue with that equation!

Google Ads

Google Ads are the icing on the cake of your digital marketing strategy. When it comes to using Google’s power and reach to achieve your goals, they play a key role.

They are the perfect alternative to traditional advertising, which is becoming less effective as consumer habits change. Plus, they’re actually much more cost effective.

Google Ads also give you a unique power to be ultra targeted and connect with just the right audience for your business – advertising has never been so on the mark. This is great news for your profits!

Start growing today