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shortcuts software blog converting web traffic to sales
Blog / Building my business

Converting web traffic to sales

You know your potential clients are searching for your services online. Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.
Apr / 03 / 2016
Melissa Payne
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shortcuts software blog become a super smooth operator
Blog / Building my business

Become a super smooth operator

If you’re a smooth operator you know how to juggle competing priorities like a pro, without causing a hitch in how your business operates. If you feel like your business needs a primp and polish to help you get to smooth operation station, keep on reading.
Aug / 14 / 2017
Caitlin Adamson
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Blog / Building my business

Removing the filter: Managing guest expectations

The story goes like this: Your client walks in and sits down in the chair you’ve prepped for them. You make causal chit-chat as you cape them up. Then, they whip out their phone. You brace yourself as they bring up a photo they found on the ‘Gram or Pinterest and you feel your heart instantly sink.
Apr / 18 / 2019
Fleur Murphy
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