Whether you’re literally catching some Zzz’s or kicking back on the couch having some wine-time, there are ways you can still generate interest in your salon, spa or barber business, book clients in for appointments, and ultimately make that sweet, sweet cashola.
Sound fab? That’s because it is.
1. Discover Online Booking
Having Shortcuts’ Online Booking feature in your toolkit is essential if you want your business to continue running when your doors are closed. Giving your clients the option to book their appointments online, from the comfort of their own home or while they’re on the go, not only gives them the convenience they crave, but the independence and power to manage their own schedule.
Don’t fret though, you still have the final say in appointment bookings. Once a client books through Online Booking, you will see it clearly marked in Shortcuts ready for your review. You can then confirm the appointment or contact the client if you need to rearrange.
2. Prep your creative content
If you’re all about saving time (jokes, we know you are!) ensuring your content is prepped and scheduled ahead of time is a must. The last thing you want to do when you-know-what hits the fan is stress about your daily Insty post. So put your mind at ease and get your content on a schedule – just like the rest of your business.
Enlist the help of one of your creative, social savvy team members or hire a master to create and schedule your content for you. Posts such as promotions, competitions and last minute appointments are exactly what you need to help generate interest and spur on future bookings when you’re busy. Preparation = money!
With Shortcuts’ nifty Set & Forget Marketing feature, you can set up automated campaigns that can run in the background. Investing just a little bit of time to set up automated email campaigns such as welcoming new clients, reminding them it’s time to rebook, or simply wishing them a happy birthday can do wonders for your business.
3. Enlist your clients’ help
Your clients are your raving fans and some of the strongest advocates for your business. So why not use their devotion to your advantage? Having a solid client referral campaign in place is a very simple tactic that can pack a punch.
When a new client pops in for their first visit, simply ask them how they heard about you. If they were referred by one of your fab clients, you can send an automatic thank you email, and maybe even a little reward to the referee to show your appreciation. A strong referral campaign which constantly runs in the background can create all the good juju you need to add more clients to your tribe and boost your revenue.
4. Use the power of influence
Social proof is reigning king and queen at the moment thanks to the power of social media and effervescent influencers. Not only can influencers create golden content where you’re the star of the show, they can also give you some good Google juice thanks to SEO.
While you’re hard at work in your business, influencers are out there helping you create awareness for your brand and giving you some of that priceless social proof that so many clients now look for. Investing a little time and energy into an influencer marketing campaign is a winner if you want to pass the marketing torch to another and leverage their following.