Communication kit

A handy communication kit with email and SMS templates, copy examples and images for you to use, social posts, and tips to help you communicate any updates about COVID-19 to your clients.

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[Thursday 23 June, 2020]

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. Today, we want to talk about one of the tiniest but mightiest: SMS marketing.


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[Friday 22 May, 2020]

SMS marketing is one of THE most powerful forms of marketing in your toolkit. The pros at Message Media (AKA Shortcuts’ fab SMS provider) say that 90% of text messages are read within 90 seconds. Heck, that’s quick! Here are all of Message Media’s best practice tips for sending effective SMS campaigns.


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[Thursday 21 May, 2020]

We’ve got something exciting we want to share… We’ve got a stash of FREE SMS to give away! We know that during this stressful time, our clients (you guys) want to be communicating with your customers more than ever. To help you do that, we’re boosting your SMS bundle by 50%!


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[Wednesday 20 May, 2020]

We sat down with our little resident Google guru, Naomi, to chat about how you can leverage the power of Google to communicate with your clients and establish your online presence.


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[Monday 18 May, 2020]

We are FINALLY starting to see the light at the end of the very long COVID-tunnel. With hair and beauty businesses allowed to start operating somewhat normally, it’s time to get your ducks in a row so your business is ready for clients again if you did close…


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[Wednesday 13 May, 2020]

Are you wondering how you can best prepare to open your doors to clients (and their next-level regrowth) as Coronavirus restrictions ease around the country? With the Government’s announcement of a three stage plan to return to some normalcy post-Covid-19, beauty salons, spas and barbershops will be allowed to re-open.


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[Monday 11 May, 2020]

Instagram is a fantastic platform to promote your work, communicate with clients and build your community during these uncertain times. This FREE Instagram Health Check will help you set up your Instagram the right way so you can start building a loyal community of followers and clients.


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[Wednesday 22 April, 2020]

Now is a great time to re-energise your staff and set some little projects to keep morale up. We’ve collated some of the things we think would be great for your teams to spend some time on – and we’ve even got some we can help you with!


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[Friday 17 April, 2020]

Even if your business isn’t trading (be it physically or online) it’s important to be regularly connecting with your clients. After all, you want them to be beating down your door once you re-open. We’ve pulled together 7 ways you can connect with your client base while you’re closed.


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[Wednesday 8 April, 2020]

We’ve hit the (virtual) pavements and rounded up just a few of the creative ways our Shortcuts community are making money while their businesses are closed. Who knows – one of these could be the pot of gold you’re chasing!


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[Monday 6 April, 2020]

If you haven’t heard, Rewards Club is a feature that bring income to your business RIGHT NOW. You already have in your Shortcuts system and already paying for as part of your subscription. Rewards Club is a spend and save style program that guarantees immediate revenue for you, while giving additional value to loyal clients as a reward for paying upfront. Once you’ve got your Rewards Club set up and ready to go, it’s time to start promoting it. Here’s how!


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[Monday 30 March, 2020]

There is a long-lost little feature that you have already in your Shortcuts system and are already paying for as part of your subscription that could earn you cash money quick smart. It’s a win-win idea designed to generate cash for you, while rewarding your clients when things return to normal (hopefully sooner rather than later!)


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[Friday 27 March, 2020]

When life gives you lemons you’ve gotta make lemonade, honey. Instead of focusing all of your energy on stressing over the COVID-19 impacts, channel that energy into progressing your business in other ways.


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[Thursday 26 March, 2020]

The New Zealand Government has announced a number of ways they are offering financial relief to help businesses stay open through COVID-19 lockdowns.  Find out what this means for your salon.


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[Monday 23 March, 2020]

As an industry and as a country, we’re in uncharted water. Steve Hilliard explains how there are positive opportunities waiting to be seized by salon owners to come out stronger and poised for success, if only we’ll look for them.


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[Monday 23 March, 2020]

If you are facing the prospect of temporarily closing your doors, first of all remember that you are definitely not alone. Many salons and barbers are finding that the current COVID-19 pandemic is forcing them to take a temporary closure. We’re here to help you get through this! There are a few things that you can do now, to make your eventual re-opening much easier.


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[Friday 20 March, 2020]

As the COVID-19 pandemic rapidly changes each day, we understand how much uncertainty you might be feeling right now. We wanted to collate some thought-provoking business tips that can give you something to focus on, form a strategic game plan, and hopefully progress your business at a time where you may feel it might try and run in the opposite direction.


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[Wednesday 18 March, 2020]

When times get tough, we’re reminded of just how important it is to band together and support each other – just as we would in an environmental disaster like the recent bush fires. Already we’ve seen the community – and the world – do some amazing things to lift spirits and unify against a common issue. And we want to see more of it!


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[Tuesday 17 March, 2020]

In this blog post, salon coach & author Ryan Power lists 5 ways to use the extra time that can appear in your calendar if you face any appointment cancellations due to the Coronavirus outbreak.


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[Tuesday 17 March, 2020]

Curious to learn what Shortcuts are doing in light of the recently declared Coronavirus pandemic?


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How-to Videos

Watch as Shortcuts Educator, Jonny shows you how to perform some useful actions, like sending an SMS or email to your clients. We will continue to update these videos in the coming days.

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