Email #1 – Introducing Rewards Club 

Subject lines 

Help us now and be rewarded later 

Help us, and we’ll help you 

Let us reward you for your support 

Want free services when we re-open? 

 

Copy: 

Dear [CLIENT NAME] 

With the world as wild as it is right now, we are humbled and grateful to have the wonderful clients we do. Our clients are like our family, especially ones we see as often as you!  

Although we have regrettably had to close our salon doors (for now!) we are pleased to be able to offer our new Rewards Club membership option to our clients, family, and friends.  

Our Rewards Club is like a “Spend and Save” offer. By purchasing a membership now, you’ll be rewarded with bonus £££ to spend on services in salon, over the next 6 months.  

This allows us to keep our business running, so that we can get our doors open and get you back in the chair, spending those bonus points.  

Rewards Club membership offer: 

[insert your offer here, e.g. Spend £500 and be rewarded with £750 to spend on services] 

This offer is strictly limited – get in touch today via phone or email to secure your membership.  

We are so excited to see you on the other side.  

Stay safe, and healthy. 

[SALON NAME] 

 

Email #1 v.2 – Introducing Rewards Club 

 Subject lines: 

Our reward to you  

We just wanted to say THANKS!  

Help us now and we’ll treat you when we re-open! 

 

Copy: 

Dear [CLIENT NAME] 

While we’ve had to close our doors for your safety and our staff’s safety, please know that we can’t wait to see you again once this has all blown over! 

We need you now more than ever, so we can come back bigger, better and BOLDER. 

So we’ve come up with a little plan that can ensure we stay in business, while delivering you the star service you know and love. But this time with a whole lot more value for you as a BIG thank you <3  

We are excited to offer our new Rewards Club program to our beautiful clients, friends and family.  

Rewards Club is a membership style program, where you can choose to purchase one of our packages on offer and in return receive (extra value/double the value) in points to redeem on any of our services over the next (TIMEFRAME HERE).  

Our Rewards Club packages are:  

[insert your offers here, e.g. Spend £500 and be rewarded with £750 to spend on services] 

We only have a limited number of Rewards Club packages available, so call (NUMBER HERE) or email us (EMAIL HERE) today to make sure you’re one of our lucky clients! 

With Rewards Club, we can make sure that we can open our doors with our same wonderful team post-COVID.  

Together, we can kick it!  

(SALON NAME) 

 

Email #2 – Reminder about Rewards Club 

Subject lines: 

Last chance for rewards! 

Our loyalty Rewards program is closing soon! 

Want free services when we re-open? 

 

Copy: 

Dear [CLIENT NAME] 

We have been so overwhelmed with the response to our Rewards Club! Thank you, from the bottom of our hearts, to those of you that have already joined. Your support and loyalty means the world to us.  

With such a positive response, we are pleased to offer our final Rewards Club membership places to our most valued clients, family, and friends. We don’t want you to miss out.  

Our Rewards Club is like a “Spend and Save” offer. By purchasing a membership now, you’ll be rewarded with bonus £££ to spend on services in salon, over the next 6 months.  

This allows us to keep our business running, so that we can get our doors open and get you back in the chair, spending those bonus points.  

Rewards Club membership offer: 

[insert your offer here, e.g. Spend £500 and be rewarded with £750 to spend on services] 

This offer is strictly limited, and we only have a few places remaining. Reply to this email or give us a call to secure your spot. 

We are so excited to see you on the other side.  

Stay safe, and healthy. 

[SALON NAME] 

 

Email #2 v.2 – Reminder about Rewards Club 

 Subject lines:  

Extra Rewards Club packs available!  

Get your Rewards Club pack today! 

Thank you – you’ve saved us!  

Extra services for YOU when we re-open 

 

Copy:

Hi (CLIENT NAME) 

Wow! We just wanted to say a major THANK YOU to all our wonderful clients who have already purchased one of our Rewards Club packages. We can’t wait to see you in our chair again and give you the post-Corona GLOW UP you deserve!  

We don’t want any of our gorgeous clients to feel like they’re missing out, so we’ve released a few more packages just for you!  

Rewards Club is a membership style program, where you can choose to purchase one of our packages on offer and in return receive (extra value/double the value) in points to redeem on any of our services over the next (TIMEFRAME HERE).  

Our Rewards Club packages are:  

[insert your offers here, e.g. Spend £500 and be rewarded with £750 to spend on services] 

To claim your Rewards Club package before they’re all gone, call (NUMBER HERE) or email us (EMAIL HERE) today to make sure you’re one of our lucky clients! 

We can’t wait to open our doors again and keep 2020 moving. Stay safe and we’ll see you soon. 

And remember – hands off the box dye! 

(SALON NAME) 

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