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Five Tips to Ace SMS Marketing for Hair Salons

Women looking at phone in her hand smiling

Want to know how to send SMS marketing messages like a pro and gain loyal customers? 

Good news, you’re in the right place!

Yes, it’s important to gain new customers, but don’t forget you need to keep these customers coming back as well!

SMS marketing offers the perfect solution to help you do this by staying in touch with your clients, sharing promotional offers and more. 

While you may be thinking that SMS marketing is as easy as sending a text to a friend, there are some rules you need to follow.

We’ve listed our top tips to create the best SMS messages that are not only informative but effective too!

Keep the text short and simple

Just think about it, nobody has time to read a whole paragraph, especially while they’re on the go.

While you want to clearly express your point, try to keep characters to a minimum where you can. You’ll also need to make sure the wording is easy to read with no effort. 

And don’t forget, you want to encourage customers to visit your salon again so you need the language to sound friendly and appealing!

Make it personal!

Wouldn’t you want to receive a text that is specially customised for you? 

Try including your customer’s name or give them offers on treatments that you know they would be interested in.

In fact, personalised SMS messages are a lot more likely to be opened and read, with an average open rate of 98%.

By personalising your marketing, it helps you and your customer create a closer relationship and can even lead to a loyal customer. Win-win!

Send your SMS at the right time

You need to carefully think about the time you are sending a text to ensure your customer sees it.

Sending a text at the wrong time may lead to customers missing your message. And after putting in so much effort, that is the last thing you want.

You wouldn’t look at a message that was sent at night while you were asleep or while you were busy at work. So, make sure you find the most effective time for your clients.

We recommend sending between 8:00 am-noon and 5:00 pm – 9:00 pm. But be sure to test out what works best for your clients!

Create effective SMS marketing campaigns

Let’s face it, everyone loves to feel spoiled on their birthday. So, sending a special discount is a sure-fire way to make your client smile! 

With Shortcuts Marketing, we make it easy for you to send birthday texts and a variety of other campaigns including: 

  • Welcome new guest
  • We miss you 
  • It’s time to see you again
  • Referral thank you 

We’ve done all the hard work for you, so you can easily set up these campaigns and then sit back and enjoy the amazing results. What’s not to love?

Send your messages to the right people

In order to get the most out of your SMS marketing, you’ll need to ensure your audience is relevant and up to date. 

We know how precious your time is and money is, so there is no point in sending messages to clients who have moved away and are no longer interested.

Make sure you segment your audience based on the services they are interested in. Trust us, this will make your targeted SMS marketing campaigns a LOT more effective! 

SMS Marketing made simple with Shortcuts 

With the Shortcuts Marketing platform, you can send targeted SMS messages to the right people and at the right time. 

Whether you want to send automated SMS campaigns, once-off blasts or targeted campaigns, we can help you stay in touch with your clients between appointments.

With our latest package updates, you even get free SMS messages included in your plan. Get up to 500 free SMS with your Shortcuts package! If you’re interested in learning more, get in touch with us or book a demo.

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