In the competitive nail salon industry, it can be tricky to stand out from the crowd.
With so many nail salons to choose from, clients are constantly demanding exceptional customer service, a wide variety of treatments, value for money, the list goes on…
So, it’s no surprise that you’re looking for ways to manage your salon more effectively and run a tight ship!
Ready for the good news? Investing in nail salon software can help you achieve this, whilst ensuring your business is set up for success.
Here are some of our top tips for nail salon management, with a helping hand from Shortcuts.
Manage your appointments online
When the days are jam-packed, time is precious and it’s essential to keep a close eye on your appointments.
Having a clear oversight of your daily appointments will help you identify if your team’s time is being used efficiently and if there are any gaps to fill.
Our Appointment Book feature is a lifesaver for salon owners and lets you change, resize, reschedule and recur appointments with ease.
You can also access the feature on the go, so if you need to pop out then you can still keep on top of things.
Create a calendar of promotional offers
Everyone loves to save money, so it’s no surprise that promotional offers are a fantastic way to attract customers to your salon.
We recommend scheduling your promotions for the year in advance so you have time to come up with a plan of action.
The promotions you choose will depend on the needs of your salon but it’s worth considering the times of the year when you get fewer customers such as in January.
Once you’re all set, it’s time to get the word out there!
With the Shortcuts Marketing feature, you can send personalised SMS and email marketing communications to your clients to keep them in the know.
Provide excellent customer service
A positive client experience can go a LONG way and help guarantee they return and recommend you to their friends.
Showing that you care and remembering key details about your client and their past treatments is a great way to go the extra mile.
Our Client Management feature tracks all the information you need on your client so it makes it a breeze for your staff to deliver an exceptional guest experience.
Keep on top of your finances
It may not be the most exciting part of running a nail salon, but keeping track of your finances is key.
However, it doesn’t have to mean spending hours working on various spreadsheets that give you a headache.
Thanks to our handy Reporting feature, you are able to track your cash flow and identify any strengths and weaknesses you may have.
And all this information can be easily accessed in one place, so you can quickly access it whenever you need to between appointments!
Reclaim your work-life balance with Shortcuts
Our easy-to-use salon software will help you do better business, increase your profits and finally reclaim your work-life balance!
We understand how busy the days can get when running a nail salon and can help you automate the essentials.
Our range of features will help to cut your admin workload in half by helping your business run smoothly, managing your team effectively and keeping your clients happy.