Building my business

11 Proven Salon Marketing Ideas to Catch a New Client’s Attention

Have you ever wondered how you can step up your salon marketing game and attract more clients to your business than ever before? Marketing your business can seriously be just as much fun as your wicked scissor skills – you get to be creative, strategic and methodical yet also think on your feet. What’s not to love?! Read More

6 kinds of gift-givers and what to sell them

They say that there are only a few types of gift-givers around birthdays or the holidays – all of which take their own spin on purchasing presents for their loved ones. The thing is all of these people are your clients! So how can you serve up a few tantalising present options to help take the guesswork out of gift giving for them? Read More

The content pillars of social media

To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick! Read More