For every one of those fabulous salon influencers whose every post garners thousands of likes, there are a thousand salons struggling to get any but the barest response to their online activity. Yet the pressure is on to perform digitally. It’s the window to your business, say the experts. And so, despite being hard work, time-consuming and often demoralizing, it is absolutely necessary.
ShortcutsApril 22, 2020