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Turn over a new leaf for Earth Month

In April, businesses all over the world are turning over a new leaf to help reduce their impact on the environment for Earth Month. There are a few simple, practical steps you can take to help your business become more environmentally friendly.
Shortcuts
March 28, 2017
Blog

Shortcuts reporting and marketing

Do you ever feel you don’t have time to review all your hard work and plan for the future? Shortcuts Reporting & Marketing does all the hard work for you by collecting all those facts and figures of your hard work for you to analyse at the click of a button. Shortcuts collects, measures and translates complex data into invaluable information and insights about your organisation. It let's you take the guesswork out of your business strategy and produce highly intelligent reporting customised specifically to your business. Try having a look at producing these reports. It’s as simple as clicking on the type of report (e.g. employee performance), date range and view! You can then save these reports to compare against in the future. All of the reports are located in: TOOLS - REPORTS Let's have a look at the following reports: •TRADING SUMMARY •VALUE OF FUTURE APPOINTMENTS •TOP SELLING APPOINTMENTS •TOP SELLING SERVICES •EMPLOYEE PERFORMANCE INDEX •CLIENT RETENTION 1. TOOLS - REPORTS - END OF DAY - TRADING SUMMARY The trading summary is something that many of our clients use on a regular basis. You can choose to view…
Shortcuts
March 14, 2017
Blog

Five ways to improve profit with strategic pricing

Sometimes we have to discard our preconceptions with price and almost start with a blank canvas. We can all get a bit obsessed with: •The prices we have always charged •What the competition is charging •What our staff think we should charge The danger is you end up forgetting that it is the client who chooses the service and that price can be a barrier for some. 1. Analyse your Actual Charge Rate per Hour Your charge rate per hour must give you a comfortable profit margin after paying wages, stock and fixed overheads such as rent, rates utilities etc. Then all your prices should be as near to that desired hourly rate as possible.-then add on an additional cost of product. Remember that products used in highlighting can sometimes be as much as 25%of the whole service! 2.Identify your Most Popular Services Use your software to clearly show which services you do the most of and importantly have the highest re-booking rate. If it is Cut and Finish or perhaps half head highlights, then you could charge more, than perhaps other, less popular services. 3. Develop Pricing Tiers Ideally, you…
Shortcuts
March 13, 2017
Blog

Automate your business for peace of mind

One of the best ways to prioritise your wellbeing, while keeping your business healthy, is to automate as much as you can. Here are five cool Shortcuts features that can help you create more downtime without needing to become a time-traveller.
Shortcuts
March 1, 2017
Blog

3 vital steps for a perfect client experience

Your guests visit you because they want to look good, so they will be seeking your advice and expertise. But how can you leave them feeling truly radiant, and make them want to recommend your business to everyone they know?
Shortcuts
March 1, 2017
Blog

How to make love last

If you aren’t actively romancing your customers, you can be sure that somebody else is! So when you’ve got a business to run, how can you help keep the spark alive with your clients, without running yourself into the ground?
Shortcuts
February 14, 2017
Blog

Why you should start dating your clients

February is the most romantic month of them all, making now the perfect time to make your guests fall head over heels for your brand, your salon and most importantly, you! Give them something extra special and you’ll be sure to win their hearts.
Shortcuts
February 13, 2017
Blog

Your new favourite tech accessory is here!

Gone are the days when you had to elbow your way in at the front desk just to book a client in for their next visit, or when you had to juggle multiple logins just to swap between features. You can now do this and more from the convenience of an iPad or tablet!
Shortcuts
January 31, 2017