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Success Story

Murphy Gozzard

By January 28, 2016No Comments

The Murphy Gozzard Hair Community is a Sydney-based salon committed to creating the ultimate hairdressing experience for their clients, while also providing a nurturing, fun and rewarding environment for their team of artisans.

When we decided to buy out the business and make it our own, we soon realised we needed to develop a unique brand identity. Our goal was to drive our community’s awareness and appreciation of Murphy Gozzard, with a limited marketing budget, which is something Shortcuts helped us achieve.

Brett McKinnon and Brett Albury, Creative Directors, The Murphy Gozzard Hair Community

“Although we strive to have a high-fashion edge, we never compromise when it comes to creating a look that truly suits our clients. This genuine approach is core to maintaining the integrity of our brand.”

“Set & Forget Marketing helpes us build real connections with our clients and drive awareness of our new brand. Being able to send out emails automatically saves us so much time and lets us focus on what’s going on in the salon.”

163

Increase in revenue since rebrand

2756

Average revenue per promotion

7967

In discounts given

50,448

Emails sent

25

Of emails opened