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It’s more important than ever to actively market your salon to attract and retain loyal clients. Competition from other beauty salons is fierce and you need a solid marketing plan in place to help you stand out. Luckily, we are here to help you gain a clear understanding of how to advertise a beauty salon. Here are some of our beauty salon marketing tips to attract new clients and ensure they keep coming back…

In such a fast-paced industry, staying up to date with the latest trends can be difficult. Often, by the time you’ve caught on, it’s already been and gone. We’ve collated the top salon industry trends for 2023 that can help your salon leverage changes in consumer behaviour.

We proudly partner with a number of leading brands to help salons, like yours, stay in the know and keep up-to-date with the latest technologies and trends. We are committed to empowering our clients with access to powerful resources to accelerate their salon business.

Is Shortcuts Software really worth your money? The short answer is yes, especially if you want to grow your salon business.  We do however understand that investing in business management software can feel like a big financial commitment, so we’ve explored the value of using Shortcuts Software. 

Whether you run a large or small business, having a barbershop or salon loyalty programme can help you attract and maintain loyal customers and boost retention. Implementing a reward programme will give clients an additional reason to choose you, thus giving you an edge over your competitors.

Salon booking apps are a fairly new way to book appointments, so naturally, you might be questioning whether they are worthwhile for your business. We’ve broken down 6 reasons why you should leverage this innovative way for clients to interact with your business.

Many companies go above and beyond to attract you if you’re a new client but show you little to no love once they’ve got you on board, which never bodes well. Whilst attracting new clients is essential, it pays dividends to improve your client retention. Keep reading to discover how to retain clients in a salon.

To take your salon business to the next level, you need to set clear goals and objectives. This will help you identify what you want to achieve so you can formulate a plan to get there.  As a business owner, having something tangible to work towards can keep you motivated by providing a clear focus. This will also create a sense of accomplishment that is both fulfilling and rewarding.

Let’s face it, as a salon owner or manager, no-shows and last-minute cancellations are extremely frustrating. On-top of this, did you know that no-show appointments cost the hairdressing industry 1.2 million pounds a year? So, how can you manage client expectations and avoid these extortionate costs? No-show policies are a must-have for any salon. If it’s laid out in black and white, clients know exactly what they can expect if they fail to cancel their appointment on time.