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Campaign Marketing: Everything you need to knowBlog

Campaign Marketing: Everything you need to know

Campaign marketing doesn’t have to be hard work. In fact, the best campaigns will work hard FOR you, bringing in new clients you would never have found before, and keeping the relationships with your current clients on track so you get them back through the door regularly. We’ve mapped out some campaign ideas for the everyday situations every salon owner can relate to. Get ready to nail your campaign marketing!
Shortcuts Software
October 8, 2020
A Tale of Two CitiesPodcasts

A Tale of Two Cities

Has the world of skincare boomed in lockdown or been cast aside by customers as a luxury expense? We chat to two clinic owners, James Vivian in Melbourne, and Anna Field of The Paddington Beauty Room in Sydney to find out.
James Hanlon
September 17, 2020
Contact tracing made easy with ShortcutsBlog

Contact tracing made easy with Shortcuts

Keeping track of the clients that come through your salon or barbershop is going to continue to be an important step in the nation’s recovery from COVID-19 – regardless of what stage of restrictions your local area or country may be in. Everyone is so aware of the possibility of a second wave, like we’re starting to see in Victoria, so making sure you’re on top of contact tracing in your salon, spa or barbershop is a must.
Caitlin Adamson
September 15, 2020
Contact tracing for walk-in barbershopsBlog

Contact tracing for walk-in barbershops

Suddenly barbers all over the United Kingdom are scrambling to figure out how the heck to keep track of the clients walking through their doors when they’ve never taken appointments before. So what can you do ASAP to safeguard your business against COVID-19 and get your contact tracing requirements up to speed?
Caitlin Adamson
September 15, 2020
Golden Google TruthsBlog

Golden Google Truths

Earlier this year, we asked YOU GUYS about your experiences with Google, digital advertising, and your online presence so far.
Shortcuts
August 24, 2020
Doug PasterPodcasts

Doug Paster

How did you find your way into the wild and wonderful world of hair and beauty? On this episode we're chatting to Brooklyn barber, Doug Paster to hear how a move from the high-flying world of fashion saw him become an in-demand barber to New York's influencer set.
James Hanlon
July 31, 2020
The Client RelationshipPodcasts

The Client Relationship

Has a client ever revealed something big to you while in the chair? Or said something that made you feel uncomfortable? Relationships in hair and beauty are unlike any other industry. So we set out to hear first-hand how some business owners manage them.
James Hanlon
July 15, 2020