Skip to main content

All resources

The Client RelationshipPodcasts

The Client Relationship

Has a client ever revealed something big to you while in the chair? Or said something that made you feel uncomfortable? Relationships in hair and beauty are unlike any other industry. So we set out to hear first-hand how some business owners manage them.
James Hanlon
July 15, 2020
Reconnect with your clients to revive your businessBlog

Reconnect with your clients to revive your business

We know you might be playing a bit of catch-up with the clients who are banging down your doors and calling off the hook to make an appointment with you. But it’s the clients who are silent and aren’t hassling you for an appointment that are the ones you really need to focus on. So what are some easy ways you can start to spark that connection with your clients again?
Caitlin Adamson
July 14, 2020
Re-imagining a top shelf experience in the new normalBlog

Re-imagining a top shelf experience in the new normal

Wondering how you can adapt to be your best reinvented self in this new-normal world? There are so many things the new-normal changes in the client experience – from social distancing, to disposable Styrofoam coffee cups (yeah, we’re not a fan either). So how can you adapt to these new-normal changes – that feel a little strange right now – to continue to deliver the top-shelf experience you strive for?
Caitlin Adamson
July 6, 2020
A new reality for hair and beautyPodcasts

A new reality for hair and beauty

The world has changed, and so to has our industry. We check in with three business owners from around the world to see what this new normal looks like for them, and hear what they have planned for the future.
James Hanlon
June 25, 2020
How SMS can help you sell MORE Online Gift Cards!Blog

How SMS can help you sell MORE Online Gift Cards!

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing toolkit to get you the results you’re envisioning.
Caitlin Adamson
June 23, 2020
11 SMS Best Practice Tips from Message MediaBlog

11 SMS Best Practice Tips from Message Media

SMS marketing is one of THE most powerful forms of marketing in your toolkit. The pros at Message Media (AKA Shortcuts’ fab SMS provider) say that 90% of text messages are read within 90 seconds. Heck, that’s quick! Straight from the horse’s mouth, we’re delivering all of Message Media’s best practice tips for sending effective SMS campaigns.
Shortcuts
June 9, 2020
WEBINAR: Earn quick revenue with Online Gift Cards!Webinar

WEBINAR: Earn quick revenue with Online Gift Cards!

Ready to learn how to make some quick revenue for your salon, spa or barbershop now that you're FINALLY getting back to business? Online Gift Cards are going to be your secret weapon. They're a quick and easy option for your clients and guests to purchase gift cards for their friends, family, or even themselves straight from your site!
Shortcuts
June 3, 2020