Posted on 29th July 2014 by Lisa Conway
Selling has a bad reputation these days, but if a product will help a client achieve the look they’re after, is recommending it selling to them… or simply caring for them and their hair?
I often hear the argument that staff should be there to help people feel good, not to push them to buy product, but in reality the two are so closely related that you can’t do one without the other.
Nobody wants to be sold to, but we do all love to be looked after and pampered, and your clients come to you expecting this.
Posted on 2nd July 2014 by Fleur Murphy
Does it feel like filling out your client cards is a waste of time and energy? Think again!
Your database is a digital treasure trove of information about your clients – even the most basic personal details can reveal valuable insights about what makes them tick, and what could encourage them to spend more.
Read on to discover the top four essential details you should collect, so that you can use your data to grow your business.
Posted on 13th June 2014 by Paul Rose
Every successful business owner knows that a website, Facebook page, Twitter profile - or preferably all three! - are must-haves for building a strong online presence. Building a strong digital brand is a bit like going to the gym - you'll see small gains each week, but you'll need to stick with it for the long term to reap the real rewards.
Here are our top three tips to help you flex your online muscles!
Posted on 5th June 2014 by Lisa Conway
Why do you keep score when you play a game? From football to Monopoly, scoring helps you see how you’re doing!
It’s the same in your salon. Scoring shows your strengths and weaknesses so you can find ways to work better.
Tracking key numbers and sharing them with your team lets you set realistic targets and pinpoint where your weaknesses are.
Posted on 12th May 2014 by Kathryn Murran
Convenience – one little word that means everything to today’s clients. One of the most common, and damaging, mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you.
Sure, your front desk staff may call clients right back if they’ve left you a voicemail, but today’s consumers expect more than that – because they never wanted to wait in the first place. These ‘small’ details add up and, although they may not even say anything at the time, can lead to even the most loyal client abandoning you for a salon that feels easier to deal with.
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