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Cashing in on festive promotions

Posted on 11th November 2013 by Madeline Maguire

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Believe it or not the festive season is just around the corner, and its time to start planning your promotional strategy. But before you start rolling out the same plan as last year, remember not all promotions are created equal. Here we show you how to make the most out of the holiday rush.

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Motivating your Staff to Sell Retail

Posted on 29th October 2013 by Eric Perera

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If you've heard your staff say 'stylists are not salespeople!', Shortcuts sales expert Eric Perera has some great tips on how you can turn that around. There's an inner salesperson in all of us, here's how to find yours.

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Loyalty: Why you need clients that love you

Posted on 4th October 2013 by Madeline Maguire

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Like any successful relationship, the one you have with your clients needs attention and love if you want it to prosper. In timing with the upcoming release of our new S.M.A.R.T. Points Loyalty feature, find out what loyalty means to your business.

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Communicating Successful Promotions

Posted on 30th September 2013 by Eric Perera

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Communicating promotions successfully often comes down to the execution. Here are a few key pointers on how to make sure you are sending the right messages to the right people at the right time.

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Promotional pitfalls: Avoiding the most common mistakes

Posted on 20th September 2013 by Debbie Miller

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If you've had a bad experience with running promotions in your business, you may have fallen victim to some of the most common mistakes made by business owners in our industry. Read more to find out what they are, and what you can to do ensure your next promotion is a raging success.

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